Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

This article presents a scientific set of criteria for filtering Amazon advertising keywords, helping sellers identify high-quality keywords from automatic campaigns and accurately target them in manual campaigns. By using three key metrics – sales, clicks, and CPC – and employing broad and exact match strategies, the goal is to maximize advertising effectiveness, reduce unnecessary spending, and improve overall performance. This approach enables sellers to effectively transition profitable keywords, identified through auto campaigns, into precisely targeted manual campaigns, optimizing budget allocation and boosting ROI.

12/29/2025 Customs Knowledge
Read More
Google Ads Weighs Overseas Vs Domestic Accounts for ROI

Google Ads Weighs Overseas Vs Domestic Accounts for ROI

This article provides an in-depth analysis of the differences between Google overseas accounts and domestic accounts, comparing them in terms of account qualification, policy restrictions, payment methods, customer service, and account stability. It emphasizes that the real value of overseas accounts lies in the "recharge bonus" rather than simply high rebates. Practical advice is offered to readers on choosing the right Google Ads account based on different business goals, qualifications, and budget sizes, ultimately helping advertisers achieve ROI improvement.

12/31/2025 Logistics Industry Insights
Read More
B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

B2B Platforms Vs Google Ads Customer Acquisition Guide for Exporters

This article compares and analyzes the differences between Google Ads and B2B platforms in terms of foreign trade customer acquisition. It points out that Google Ads is more conducive to precise traffic generation and brand building, while B2B platforms face homogeneous competition. The article suggests that foreign trade companies should choose appropriate promotion channels and develop effective marketing strategies based on their own circumstances. Ultimately, a tailored approach considering budget, target audience, and desired outcomes is crucial for successful international lead generation.

12/31/2025 Logistics Industry Insights
Read More
Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
Read More
Lazada Sellers Weigh Overseas Warehouse Options

Lazada Sellers Weigh Overseas Warehouse Options

Overseas warehouses are crucial for cross-border e-commerce. This article compares the advantages and disadvantages of self-built and third-party overseas warehouses, pointing out that self-built warehouses are suitable for large sellers, while third-party warehouses are more suitable for small and medium-sized sellers. It emphasizes that the choice should be comprehensively considered based on one's own circumstances. Ultimately, the best option depends on factors like order volume, budget, and operational capabilities. Careful evaluation is essential for success.

12/30/2025 Warehousing
Read More
SE Asia Ecommerce Growth Challenges Crossborder Sellers

SE Asia Ecommerce Growth Challenges Crossborder Sellers

This paper analyzes challenges in the Southeast Asian cross-border e-commerce market, including relatively low GDP, cultural and religious fragmentation, and economic vulnerability. It points out that the market is long dominated by low-priced goods, making it difficult for premium sellers to thrive. The study suggests sellers conduct rational analysis and choose markets more suitable for their own development.

01/04/2026 Logistics Industry Insights
Read More
Google Ads Retargeting Boosts New Website Traffic

Google Ads Retargeting Boosts New Website Traffic

Struggling with low website traffic and ineffective Google Ads remarketing? This article shares a "leveraging" strategy. Attract potential customers to your website through display ads to build an initial audience. Then, utilize search ads to precisely target this accumulated audience. This approach aims to achieve low-cost, high-conversion marketing results by first expanding reach and then narrowing focus for effective remarketing.

01/04/2026 Logistics Encyclopedia
Read More
Ocean Freight Costs Unpacking Terminal Fees and Hidden Charges

Ocean Freight Costs Unpacking Terminal Fees and Hidden Charges

This article provides an in-depth analysis of terminal handling charges and other hidden costs in international sea freight. It details the composition and influencing factors of various fees, including port charges, port congestion fees, customs clearance fees, and warehousing fees. The aim is to help cargo owners understand the complete picture of sea freight costs, effectively control expenses, avoid unnecessary expenditures, and gain a proactive advantage in international trade. By understanding these fees, shippers can better manage their logistics budget and negotiate favorable terms.

09/26/2025 Logistics Encyclopedia
Read More
Sea Vs Air Shipping Comparing Cost Speed and Sustainability

Sea Vs Air Shipping Comparing Cost Speed and Sustainability

This paper provides an in-depth comparison of sea and air freight, analyzing their advantages and disadvantages across three key dimensions: cost, speed, and environmental impact. It offers guidance on selecting the optimal mode of transport. The paper emphasizes that businesses should comprehensively evaluate cargo characteristics, budget constraints, delivery deadlines, and environmental considerations to choose the most suitable solution. Furthermore, leveraging data-driven insights is crucial for optimizing logistics decisions and achieving business growth. Choosing the right method can significantly impact efficiency and profitability.

12/30/2025 Logistics Encyclopedia
Read More
Putian Offers Costeffective Shipping for Large Items

Putian Offers Costeffective Shipping for Large Items

This article addresses the needs of shipping bulky items from Putian, providing a comprehensive guide to logistics options. Through market research, price comparison, and service evaluation, it helps readers find the most cost-effective logistics company for a worry-free and budget-friendly experience. The article also highlights pre-shipment precautions and trends in the logistics industry, offering a more complete reference for readers. The aim is to simplify the process of shipping large items from Putian by providing practical advice and essential information.

12/30/2025 Logistics
Read More