Amazon Ads Yield High Conversions but Low Profits for Sellers

Amazon Ads Yield High Conversions but Low Profits for Sellers

High ACOS in Amazon Advertising isn't always a bad thing! This article delves into the five main objectives of Amazon Ads: traffic generation, ranking improvement, product association, keyword expansion, and profitability. It emphasizes evaluating ad performance based on the intended purpose rather than solely relying on ACOS. Through case studies, it guides sellers to develop more effective advertising strategies to achieve overall sales growth. The key takeaway is to align your ACOS targets with your specific advertising goals for optimal results.

01/06/2026 Logistics Industry Insights
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Trucking Slump Deepens As DAT Freight Index Hits Record Low

Trucking Slump Deepens As DAT Freight Index Hits Record Low

The DAT Truckload Volume Index indicates a decrease in freight volume and falling freight rates in February, signaling excess capacity. Experts suggest the market is normalizing, with overcapacity being a key challenge. Businesses need to improve efficiency, control costs, expand channels, enhance services, invest in technology, flexibly adjust capacity, strengthen risk management, and seek collaborations to address the challenges and seize opportunities. The current market conditions require strategic adaptation and proactive measures to maintain competitiveness and profitability within the evolving logistics landscape.

01/15/2026 Logistics Industry Insights
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US Import Volumes Drop Sharply Amid COVID19 and Low Demand

US Import Volumes Drop Sharply Amid COVID19 and Low Demand

Panjiva data reveals a sixth consecutive month of decline in US seaborne imports in February, impacted by the COVID-19 pandemic and weakened demand. Imports from China experienced a sharp decrease, and future prospects remain uncertain. The ongoing pandemic continues to disrupt global supply chains and consumer spending, contributing to the overall downturn in trade activity. This trend raises concerns about the potential long-term economic consequences for both the US and its trading partners.

01/15/2026 Logistics Industry Insights
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Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

AUD/USD has broken below a key technical support level, with bears controlling the short-term trend. 0.6584 is the last line of defense for bulls; a break below could trigger a deeper correction. A return above 0.6638 would suggest a resumption of the upward trend. Investors should closely monitor these key technical levels and make cautious decisions. The pair is currently under pressure, and further downside is possible if support fails to hold. Trading strategies should consider these potential scenarios.

01/15/2026 Exchange Rate Query
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Costeffective Air Freight Packaging Strategies for Global Shipments

Costeffective Air Freight Packaging Strategies for Global Shipments

Proper packaging is crucial for international air freight. This paper delves into key strategies for shockproof and moisture-proof packaging, including layered design, material selection, sealing techniques, and humidity monitoring. The aim is to assist businesses in balancing high protection with low costs, reducing damage rates, and optimizing logistics expenses. Choosing material solutions tailored to specific flight routes is more effective than simply over-packing. Consulting with professional international logistics advisors for customized solutions is recommended to achieve the best balance between protection and cost-effectiveness.

12/30/2025 Logistics Encyclopedia
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Nanning Tackles Logistics Challenges for Large Item Delivery

Nanning Tackles Logistics Challenges for Large Item Delivery

This article provides a comprehensive evaluation of door-to-door oversized logistics services in Nanning from a data analyst's perspective. It analyzes the demand, process, cost, and risks associated with door-to-door pickup services. The aim is to offer recommendations to help readers identify the most cost-effective logistics company, avoid low-price traps, and ensure the safe delivery of their items. This analysis helps consumers make informed decisions when shipping large or bulky items within Nanning, focusing on reliable and secure transportation.

12/30/2025 Logistics
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Temu Tiktok Disrupt Crossborder Ecommerce Logistics

Temu Tiktok Disrupt Crossborder Ecommerce Logistics

Temu and TikTok Shop are reshaping the shipping market with their respective cross-border logistics strategies. Temu utilizes a low-cost fulfillment network suitable for large items, while TikTok optimizes social e-commerce through a content-driven and flexible warehousing and distribution model. Both have their advantages but face challenges from changing tariffs.

09/16/2025 Logistics Industry Insights
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Air Vs Sea Freight Comparing Crossborder Logistics Costs

Air Vs Sea Freight Comparing Crossborder Logistics Costs

Choosing the right cross-border logistics method is crucial for sellers. Air freight is suitable for small volumes, high-value goods that require timely delivery, while sea freight is ideal for large volumes, long distances, and low-cost requirements. By considering various factors, one can make informed transportation choices to maximize cost efficiency.

03/05/2025 Logistics Encyclopedia
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Driving Green Transformation International Postal Enterprises Focus on Sustainable Line Haul Transportation

Driving Green Transformation International Postal Enterprises Focus on Sustainable Line Haul Transportation

At the fourth "Green Postal Day," the International Post Corporation (IPC) highlighted that global postal companies are actively responding to the demand for sustainable delivery services by adopting electric vehicles and renewable energy sources, focusing on carbon reduction and environmental protection. Since 2008, carbon dioxide emissions have been reduced by 34%, with future goals aimed at increasing the proportion of alternative fuel vehicles to support greener trunk transportation.

07/24/2025 Logistics
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Airlines Adopt Ienva to Boost Sustainability Efforts

Airlines Adopt Ienva to Boost Sustainability Efforts

IATA's IEnvA program helps Finnair improve its environmental management, optimize processes, and reduce costs. By integrating technologies such as carbon offsetting, it contributes to the aviation industry's goal of achieving carbon neutrality. The program provides a framework for airlines to systematically manage their environmental impacts and continuously improve their performance. This structured approach ensures a commitment to sustainability and helps airlines meet evolving environmental regulations and stakeholder expectations.

01/05/2026 Airlines
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