Amazon Sellers Gain Edge with Optimized Search Term Reports

Amazon Sellers Gain Edge with Optimized Search Term Reports

This article provides an in-depth analysis of Amazon's Search Term Report, offering four easy-to-understand optimization strategies. Addressing scenarios like high impressions/low conversion, high impressions/low click-through rate, low impressions/low conversion, and low impressions/high conversion, it provides tailored optimization tactics. These strategies aim to help sellers overcome advertising challenges and achieve significant sales growth by effectively leveraging search term data to refine campaigns and improve ad performance.

12/30/2025 Logistics Industry Insights
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Retrofit Cuts Corsica Linea Ferry Fuel Use by 22

Retrofit Cuts Corsica Linea Ferry Fuel Use by 22

The Faroese Shipping Company partnered with Wärtsilä to implement a retrofit solution on the 'Paskal Pol' which achieved up to 22% fuel savings, advancing the decarbonization process in the shipping industry and helping the company comply with strict carbon regulations. This solution not only saves approximately $7,700 per voyage but also lays the groundwork for a 40% reduction in CO2 emissions by 2030.

08/07/2025 Logistics
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DHL Neste Partner to Boost Sustainable Aviation Fuel

DHL Neste Partner to Boost Sustainable Aviation Fuel

DHL Group is deepening its partnership with Neste to significantly reduce carbon emissions in air and land transport by using Sustainable Aviation Fuel (SAF) and renewable diesel, supporting DHL's goal of achieving net-zero emissions by 2050. This marks a significant step towards a green transition in the logistics industry, which requires the collective efforts of governments, businesses, and consumers.

01/07/2026 Logistics
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Airlines Adopt Iatas CO2 Connect for Greener Flights

Airlines Adopt Iatas CO2 Connect for Greener Flights

IATA CO2 Connect provides airlines with carbon emission data support, helping businesses optimize their emission reduction strategies. For more detailed data support and customized solutions, please submit an inquiry form to connect with the IATA expert team and explore the future of sustainable aviation together. IATA CO2 Connect empowers informed decision-making and drives impactful change towards a greener aviation industry.

01/20/2026 Airlines
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Amazons Climate Pledge Program Boosts Ecofriendly Sales

Amazons Climate Pledge Program Boosts Ecofriendly Sales

Amazon's Climate Pledge Friendly certification supports sustainable consumption, with certified products receiving traffic boosts on the platform. Carbon neutral certification is an effective way to enhance product visibility and attract environmentally conscious consumers. Achieving these certifications helps brands demonstrate their commitment to sustainability and gain a competitive advantage in the growing market for eco-friendly products. This ultimately contributes to a more environmentally responsible e-commerce ecosystem.

01/06/2026 Logistics Industry Insights
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New Strategies Optimize Fleet Battery and Power Management

New Strategies Optimize Fleet Battery and Power Management

Chris Lewis highlights that fleet managers are actively exploring new battery and power management strategies to optimize operational costs and efficiency. Real-time monitoring, smart charging, preventative maintenance, and improved energy efficiency can extend battery life, reduce carbon emissions, and achieve sustainable fleet development. Despite challenges, these methods offer new opportunities with technological advancements, paving the way for more efficient and environmentally friendly fleet operations.

01/28/2026 Logistics Industry Insights
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Flexport Fairphone Boost Sustainable Supply Chains with Data

Flexport Fairphone Boost Sustainable Supply Chains with Data

Fairphone partnered with Flexport to optimize its supply chain through a data-driven platform, enhancing transparency, reducing lead times, and offsetting carbon emissions. Flexport is helping Fairphone build a sustainable supply chain, lower costs, and fulfill its social responsibility commitments. This collaboration sets a precedent for sustainable development within the smartphone industry, demonstrating how data and strategic partnerships can drive positive environmental and social impact.

01/28/2026 Logistics
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JB Hunt BNSF GMXT Launch Quantum De Mxico for Usmexico Intermodal Boost

JB Hunt BNSF GMXT Launch Quantum De Mxico for Usmexico Intermodal Boost

J.B. Hunt, BNSF, and GMXT have partnered to launch Quantum de México, an intermodal service aimed at reshaping the US-Mexico freight market. With high on-time performance, real-time tracking, and a dedicated team as core strengths, the service connects major US and Mexican cities. It helps businesses reduce costs, improve efficiency, and lower carbon emissions, fully unlocking the immense potential of the Mexican intermodal market.

01/22/2026 Logistics
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Digital Freight Networks Boost Supply Chain Transparency

Digital Freight Networks Boost Supply Chain Transparency

This paper explores how a digitized supply chain enhances freight transparency and efficiency. Through data analysis, shippers can optimize operational expenditures, improve facility performance, reduce carbon emissions, and become preferred shippers. Embracing digital freight networks is key to breaking the freight fog and ushering in a new era of freight management. This allows for better visibility, control, and ultimately, a more sustainable and cost-effective supply chain.

01/26/2026 Logistics Industry Insights
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Digital Freight Networks Boost Supply Chain Efficiency

Digital Freight Networks Boost Supply Chain Efficiency

Convoy's digital freight network provides comprehensive supply chain visibility. By collecting over 1,000 data points, it empowers shippers to optimize operational spending, improve facility performance, reduce carbon emissions, and become shippers of choice. The network helps businesses lower costs, increase efficiency, and achieve sustainable development through real-time tracking, intelligent pricing, and optimized routing. Convoy enables data-driven decisions for improved supply chain performance and resilience.

01/26/2026 Logistics Industry Insights
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