DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Temus Super Bowl Ad Drives Growth Pressures Shein

Temus Super Bowl Ad Drives Growth Pressures Shein

Temu saw a surge in daily active users after its Super Bowl ad, replicating Pinduoduo's model for rapid growth and potentially impacting Shein's valuation. Despite a substantial marketing budget, Temu faces competitive pressures and internal challenges. Whether it can sustain its growth remains to be seen. Its aggressive marketing strategy and low prices are shaking up the cross-border e-commerce landscape, forcing competitors to adapt. The long-term success of Temu will depend on its ability to address operational issues and maintain user engagement.

12/31/2025 Logistics Industry Insights
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Ecommerce Brands Turn to Microinfluencers for Growth

Ecommerce Brands Turn to Microinfluencers for Growth

This paper delves into how small and medium-sized cross-border e-commerce sellers can achieve low-cost, high-efficiency growth through KOC marketing. It details the advantages of KOCs, how to precisely target KOC partners, and provides three effective ways to find KOCs: Google search, social media, and KOC platforms. Furthermore, it offers methods for establishing long-term cooperative relationships with KOCs, helping cross-border e-commerce sellers stand out in the fierce market competition. The focus is on practical strategies for implementation and maximizing ROI.

12/31/2025 Logistics Industry Insights
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Amazon Singapore Refines Strategy to Boost Profitability

Amazon Singapore Refines Strategy to Boost Profitability

This article analyzes Amazon's operational strategies in Singapore, advocating a shift from prioritizing traffic to maximizing conversion rates. It emphasizes the importance of listing optimization, market research, and customer service. The article suggests adopting a high-value, low-volume profitability model and leveraging social media to engage with the Chinese community. It also highlights potential risks such as market competition, logistics costs, and regulatory compliance, proposing corresponding countermeasures to mitigate these challenges. Ultimately, focusing on conversion and understanding the local market are crucial for success.

12/29/2025 Logistics Industry Insights
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Amazon Seller Surges 300 in Niche Category Sales

Amazon Seller Surges 300 in Niche Category Sales

This paper analyzes a case study of doubling sales for low-priced, non-standard products on Amazon. It reveals strategies for significant ranking improvement in niche categories through refined advertising operations. Key tactics include keyword expansion and ASIN targeting for Sponsored Products (SP) ads, synchronized deployment of Sponsored Brands (SB) and Sponsored Display (SD) ads, and the creation of a traffic loop based on RES-PER analysis. The study emphasizes the importance of continuous optimization and data-driven decision-making in non-standard product operations on Amazon.

12/29/2025 Logistics Industry Insights
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Datadriven SEO Tactics Reveal Lucrative Niche Markets

Datadriven SEO Tactics Reveal Lucrative Niche Markets

This article, from a data analyst's perspective, explains how to uncover low-competition, high-potential niche markets for independent websites through keyword research. It emphasizes avoiding highly competitive markets, deeply exploring related keywords, and leveraging resources like the Amazon product catalog. The article also highlights the importance of comprehensive evaluation and decision-making. Through a case study, it demonstrates the significance and practical application of keyword research, encouraging readers to implement these strategies. The focus is on finding profitable niches by understanding and utilizing keyword data effectively.

12/29/2025 Logistics Encyclopedia
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Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Adapt to Tight Budgets Amid Rising Competition

Amazon Sellers Adapt to Tight Budgets Amid Rising Competition

This article explores low-cost startup strategies on Amazon. By comparing successful and failed cases, it emphasizes the importance of sustainable business practices, careful product selection, and improved operational skills. The article suggests that new sellers should avoid reckless expansion, focus on market demand, and gradually accumulate experience and capital to achieve sustainable growth. It highlights the need for a measured approach and emphasizes building a solid foundation before scaling operations. This ensures long-term viability and minimizes risk in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

This article delves into the two core marketing models on the eBay platform: auction and Buy It Now. For novice sellers, it provides practical tips such as low-price traffic generation and cross-selling within the auction model. For sellers seeking stable order fulfillment, it details how to create bestsellers using the Buy It Now model. Furthermore, it explores strategies for integrating both models, aiming to help eBay sellers increase store traffic and achieve sales growth. The focus is on actionable advice for optimizing eBay sales performance.

12/30/2025 Logistics Encyclopedia
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Experts Reveal Tiktok SEO Strategies to Boost Visibility

Experts Reveal Tiktok SEO Strategies to Boost Visibility

This article provides an in-depth analysis of TikTok SEO, revealing its immense potential and core algorithms. Through practical techniques, account authority building, and long-tail keyword research, it helps you optimize video rankings and generate millions of views at a low cost. Master TikTok SEO and tap into the blue ocean of traffic! Learn how to improve your video's visibility on TikTok's search results and drive organic traffic to your content. The strategies outlined will help you achieve better rankings and ultimately, monetize your TikTok presence.

12/30/2025 Logistics Encyclopedia
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