Amazon Sellers Boost SEO with Core and Longtail Keywords

Amazon Sellers Boost SEO with Core and Longtail Keywords

This article delves into keyword placement strategies for Amazon operations, focusing on the optimal positioning of core and long-tail keywords within a listing. It explores the strategic use of keywords in the title, bullet points, and backend search terms to enhance product visibility and conversion rates. By optimizing these elements, sellers can improve their ACOS (Advertising Cost of Sales) and ultimately achieve sales growth. The paper provides practical insights into leveraging keyword strategy for enhanced Amazon performance.

01/06/2026 Logistics Encyclopedia
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Top Free Online Tools for Brand Logo Design

Top Free Online Tools for Brand Logo Design

This article recommends 10 free online logo generators, aiming to help non-professionals easily design professional brand logos. It details the features and access links of each tool, and delves into the key factors in choosing a logo generator. Furthermore, it analyzes the close relationship between logo design and brand strategy, empowering readers to create a unique brand identity. It provides a practical guide for users seeking cost-effective and user-friendly solutions for logo creation and brand building.

01/06/2026 Logistics Encyclopedia
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Amazon Tightens Return Policy Pressuring Sellers During Holidays

Amazon Tightens Return Policy Pressuring Sellers During Holidays

Amazon's new policy requires sellers to bear the cost of return shipping labels due to errors and invalid address fees. Furthermore, storage fees are also increasing. This will inevitably raise operational costs for sellers. To mitigate the impact, sellers need to optimize their operations, including improving shipping label accuracy and address validation processes, as well as carefully managing inventory to minimize storage expenses. Adapting to these changes is crucial for maintaining profitability on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Datadriven Guide for Sellers on Douyin Shop

Datadriven Guide for Sellers on Douyin Shop

From a data analyst's perspective, this article provides an in-depth comparison of TikTok Shop's Personal, Individual, and Enterprise shop types, focusing on opening requirements, business categories, withdrawal accounts, account binding permissions, and shop certification information. It highlights the limitations of the 'zero-cost entry' option and offers data-driven decision-making advice based on target audience, financial strength, marketing capabilities, and long-term development plans. This helps users choose the optimal shop type for their needs and goals.

01/06/2026 Logistics Encyclopedia
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Googles Performance Max Boosts Black Friday Sales Strategies

Googles Performance Max Boosts Black Friday Sales Strategies

This article delves into advertising strategies for maximizing performance during Black Friday, covering consumer shopping behavior analysis, ad structure design, creative optimization, and product feed enhancement. It aims to assist cross-border e-commerce sellers in creating cost-effective advertising campaigns to stand out during the Black Friday promotion. The article provides insights on how to leverage data and optimize various aspects of advertising to achieve the best possible return on investment during this crucial sales period.

01/06/2026 Logistics Industry Insights
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Amazon France Sellers Face EPR Compliance Deadline

Amazon France Sellers Face EPR Compliance Deadline

Starting mid-September, Amazon France will mandate withholding and remitting EPR fees for sellers lacking valid UIN numbers. This analysis covers the withholding policy, cost structure, and compares self-registration versus withholding costs. It advises sellers to register for EPR promptly, evaluate sales and costs, select a suitable PRO (Producer Responsibility Organization), and seek professional services. This proactive approach helps navigate compliance challenges and ensures sustainable business growth on Amazon France by avoiding penalties and maintaining product listings.

01/05/2026 Logistics
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Ebay Sellers Guide to Fee Optimization and Profit Growth

Ebay Sellers Guide to Fee Optimization and Profit Growth

This article provides a detailed analysis of the main fee categories on the eBay platform, including listing fees, final value fees, and store subscription fees. It offers data analysis recommendations to help sellers clearly understand cost structures, optimize business strategies, and improve profitability. The article emphasizes that meticulous management of various fees is crucial for eBay seller success. By understanding and controlling these costs, sellers can maximize their earnings and maintain a competitive edge in the online marketplace.

01/05/2026 Logistics Encyclopedia
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Crossborder Ecommerce Faces Rising Costs Profit Challenges

Crossborder Ecommerce Faces Rising Costs Profit Challenges

Is cross-border e-commerce really that profitable? This article unveils the truth behind the high profits in the industry, deeply analyzing various costs including product gross profit, logistics, marketing, inventory, and operations. It shatters the illusion of 'earning dollars and spending RMB,' revealing that cross-border e-commerce is essentially a laborious business requiring careful calculation. It highlights the importance of meticulous cost management and efficient operations for achieving sustainable profitability in the competitive global marketplace.

01/05/2026 Logistics Industry Insights
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Fedex Expands Sustainable Fuel Program to Chicago Miami Airports

Fedex Expands Sustainable Fuel Program to Chicago Miami Airports

FedEx launched sustainable aviation fuel (SAF) programs at Chicago O'Hare and Miami International Airports, marking a significant step in its green logistics transformation. This initiative aims to reduce carbon emissions and meet the growing customer demand for lower-carbon transportation. Despite facing cost and supply challenges, FedEx remains committed to achieving 30% alternative fuel usage by 2030. The company is actively exploring new fuel production technologies to build a more sustainable logistics network and reduce its environmental impact.

01/08/2026 Logistics
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UPS Offers Buyouts to Optimize US Network

UPS Offers Buyouts to Optimize US Network

UPS is streamlining its U.S. operations through a voluntary buyout program, aiming to optimize its network, reduce costs, and improve efficiency in response to market challenges and achieve sustainable growth. This move is linked to decreased Amazon volume and reflects the cost pressures and transformation needs facing the logistics industry. UPS's strategic transformation warrants attention. The company hopes this will allow them to better compete and adapt to the rapidly changing landscape of delivery and supply chain management.

01/08/2026 Logistics
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