Amazon Sellers Optimize ACOS for New Product Launches

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.

01/04/2026 Logistics Industry Insights
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Guide to Trademark Registration for Brand Protection

Guide to Trademark Registration for Brand Protection

This article delves into the trademark registration process and associated fees, exposing low-price traps and emphasizing the importance of choosing a professional agent. It details the service procedures of legitimate agencies and the examination process of the Trademark Office, helping businesses avoid pitfalls and successfully register their trademarks. This ensures brand protection and paves the way for sustainable brand development. Choosing the right agent can significantly impact the success and cost-effectiveness of the trademark registration.

12/29/2025 Customs Knowledge
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Amazon Ads Enhances Multicampaign Strategies for Targeted Growth

Amazon Ads Enhances Multicampaign Strategies for Targeted Growth

This article delves into precise targeting strategies for multiple Amazon ad groups, emphasizing the balance between keyword popularity and accuracy. It provides a solid, step-by-step approach starting with niche keywords. Through a comprehensive analysis of ad types and techniques for tracing ad placements, this guide helps sellers ignite traffic at a low cost and achieve high conversions. It focuses on maximizing ROI by optimizing keyword selection and ad placement within the Amazon advertising ecosystem.

12/29/2025 Logistics Encyclopedia
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Guide to Costeffective Facebook Ads for Crossborder Ecommerce

Guide to Costeffective Facebook Ads for Crossborder Ecommerce

This article delves into how cross-border e-commerce businesses can achieve low-cost and efficient traffic acquisition through Facebook Ads. It details the four key steps of ad campaign management: testing, optimization, scaling, and stabilization. The article provides practical strategies and techniques for each stage, helping cross-border e-commerce businesses precisely target their audience, optimize ad creatives, and improve conversion rates. Ultimately, the aim is to maximize the effectiveness and return on investment of Facebook ad campaigns.

12/31/2025 Logistics Industry Insights
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Tiktok Shop US Tests Lowcost Ads and Inventory Tactics

Tiktok Shop US Tests Lowcost Ads and Inventory Tactics

This article details the ADS product testing method for TikTok Shop US, emphasizing the use of a low-cost "information store" to quickly validate product potential. Furthermore, it provides refined inventory strategies for different sales stages, helping sellers efficiently select products, reduce inventory risks, and stand out in the competitive market. The focus is on leveraging data-driven insights from ADS to inform both product selection and inventory management, ultimately maximizing profitability and minimizing potential losses.

01/07/2026 Logistics Industry Insights
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Heathrow Retains Top Global Hub Status Istanbul Rises to Second

Heathrow Retains Top Global Hub Status Istanbul Rises to Second

The OAG's 'Megahubs 2025' report reveals a new landscape of global airport interconnectivity. London Heathrow retains its top position, while Istanbul Airport shows significant improvement. The rise of low-cost airline hubs is evident, with the Asia-Pacific region dominating. US domestic airport rankings see slight adjustments, with Chicago O'Hare reclaiming the top spot. The report provides an in-depth analysis of connectivity changes in global and regional aviation hubs, offering valuable insights for industry development.

12/22/2025 Logistics Industry Insights
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South Koreas Aviation Sector Soars Amid Rapid Growth

South Koreas Aviation Sector Soars Amid Rapid Growth

The Korean aviation market is experiencing strong growth, driven by the recovery of domestic routes and routes to Japan and Southeast Asia. Korean Air Group dominates the market, while competition from low-cost carriers (LCCs) is fueling further development. However, the recovery of routes to China is progressing at a slower pace. The overall positive trend indicates a promising outlook for the Korean aviation industry, despite the challenges posed by the slower recovery of the Chinese market.

01/15/2026 Logistics Industry Insights
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Global Trade Compliance Key to Efficient Supply Chains

Global Trade Compliance Key to Efficient Supply Chains

Global Trade Compliance (GTC) helps companies navigate increasingly complex international trade challenges by providing centralized management, automated operations, end-to-end visibility, optimized costs, and excellent service. It enables businesses to build efficient, compliant, and low-cost supply chains, enhancing their competitiveness in the global market. GTC solutions streamline processes, mitigate risks associated with tariffs, regulations, and sanctions, and ensure adherence to international trade laws, ultimately contributing to a more resilient and profitable global supply chain.

01/19/2026 Customs Knowledge
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Aviation Sector Booms Amid Hidden Struggles

Aviation Sector Booms Amid Hidden Struggles

The aviation industry is projected to reach record profitability by 2026, but faces significant challenges due to low profit margins. Strong passenger demand is offset by high operating costs. Airlines need to enhance cost management strategies and embrace energy transition initiatives to ensure sustainable growth. Addressing these challenges is crucial for maintaining profitability and adapting to evolving industry dynamics. The sector must prioritize efficiency and innovation to navigate the complex landscape and capitalize on future opportunities.

01/20/2026 Logistics Industry Insights
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Warehouse Storage Optimization Cuts Costs Boosts Efficiency

Warehouse Storage Optimization Cuts Costs Boosts Efficiency

Insufficient warehouse space and low operational efficiency are common challenges for managers. This paper introduces modern warehouse storage solutions such as high-density storage systems, adjustable racking systems, mobile racking systems, and mezzanine racking systems. These solutions help businesses improve storage efficiency and build an efficient, flexible, and sustainable logistics operation system. By implementing these strategies, companies can optimize space utilization, streamline workflows, and enhance overall supply chain performance, leading to cost savings and improved customer satisfaction.

01/21/2026 Warehousing
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