Amazon Sellers Focus on Acos Optimization for Profit Growth

Amazon Sellers Focus on Acos Optimization for Profit Growth

ACoS (Advertising Cost of Sales) is a key metric for measuring the profitability of Amazon advertising. Optimizing keywords, ad copy, and product pages are crucial strategies to lower ACoS and improve overall advertising performance. By focusing on relevant keywords, compelling ad copy that highlights product benefits, and optimized product listings with high-quality images and detailed descriptions, sellers can attract more qualified traffic and increase conversion rates, ultimately leading to a lower ACoS and a higher return on investment from their Amazon advertising campaigns.

01/06/2026 Logistics Encyclopedia
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跨境 Ecommerce Brands Leverage Google Ads Data for Growth

跨境 Ecommerce Brands Leverage Google Ads Data for Growth

This article delves into key Google Ads metrics, including cost per conversion, click-through rate, and conversion rate. It provides actionable optimization recommendations to help cross-border e-commerce businesses improve advertising performance and reduce customer acquisition costs through data-driven strategies. By leveraging these insights, businesses can enhance their campaigns, achieve better ROI, and drive sustainable business growth in the competitive online marketplace. The focus is on practical tips and techniques that can be readily implemented to maximize the effectiveness of Google Ads campaigns.

01/06/2026 Logistics Industry Insights
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UPS and USPS Consider New Delivery Partnership As Ecommerce Grows

UPS and USPS Consider New Delivery Partnership As Ecommerce Grows

UPS is in discussions with USPS to revamp their Ground Saver service partnership, aiming to reduce costs and expand coverage. This move stems from increased cost pressures on UPS after taking over delivery responsibilities and the USPS's new leadership seeking to optimize capacity. If the collaboration succeeds, Ground Saver could potentially extend to PO Boxes and locations like Alaska and Hawaii, offering merchants a more competitive logistics solution. The renewed partnership focuses on leveraging each other's strengths for mutual benefit and improved service offerings.

01/08/2026 Logistics
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MSC Raises Asiaeurope Shipping Rates Amid Supply Chain Strains

MSC Raises Asiaeurope Shipping Rates Amid Supply Chain Strains

Mediterranean Shipping Company (MSC) has announced an increase in shipping rates from the Far East to Europe, effective June 2025, covering Northern Europe, the Mediterranean, the Black Sea, and North Africa. This will increase supply chain cost pressures. Businesses need to optimize their layout, improve inventory management, negotiate freight rates, consider alternative transportation methods, and increase product added value to cope. Experts point out that the long-term upward trend of shipping costs cannot be ignored, and companies should pay close attention to market dynamics.

01/08/2026 Logistics
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Seaair Intermodal Transport Eases Global Logistics Strain

Seaair Intermodal Transport Eases Global Logistics Strain

This paper provides an in-depth analysis of the complete sea-air intermodal transportation process, detailing key steps from sea freight booking, cargo packing and customs declaration, to transshipment port operations, air freight booking, and finally, customs clearance and cargo pickup at the destination port. It also analyzes the advantages and challenges of sea-air intermodal transportation, offering a reference for companies to choose the appropriate transportation solution. This combined approach leverages the cost-effectiveness of sea freight with the speed of air freight for optimized delivery.

01/08/2026 Logistics Encyclopedia
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UPS Wins USPS Air Cargo Contract Replacing Fedex

UPS Wins USPS Air Cargo Contract Replacing Fedex

UPS has secured a major air cargo contract with USPS, ending FedEx's 20-year monopoly and reshaping the parcel delivery landscape. USPS's decision to partner with UPS stems from cost control and service adjustments. Experts believe this move will have profound implications for UPS, FedEx, and USPS, potentially sparking a new wave of competition and innovation within the industry. The agreement signifies a significant shift in the air transportation of mail and packages, impacting delivery times, pricing strategies, and overall market dynamics for all involved.

01/08/2026 Logistics Industry Insights
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Logistics Firms Face Stricter Nox Rules and Higher Costs

Logistics Firms Face Stricter Nox Rules and Higher Costs

The EPA's reassessment of the 'Clean Truck Plan' highlights the dilemma faced by the logistics industry in balancing environmental regulations and cost control. This analysis examines the impact of the new regulations on logistics costs and proposes corporate strategies, including optimizing transportation, adopting clean energy, strengthening collaboration, and improving digitalization. It envisions a sustainable future for the logistics industry, emphasizing the need for proactive adaptation to evolving environmental standards while maintaining economic viability. The focus is on finding innovative solutions to minimize emissions and optimize resource utilization.

01/07/2026 Logistics
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Flying Lion Expands Southeast Asia Logistics Hubs

Flying Lion Expands Southeast Asia Logistics Hubs

Flying Lion Airlines establishes dual hubs in Bangkok and Hanoi, building an efficient cargo network covering Southeast Asia, Northeast Asia, and the Middle East. It offers flexible route options and professional logistics solutions to accelerate and enhance cross-border trade. The airline aims to provide reliable and timely air freight services, connecting key markets and supporting businesses in expanding their reach within the region and beyond. By leveraging its strategic hubs and expertise, Flying Lion Airlines facilitates seamless and cost-effective transportation of goods.

01/07/2026 Airlines
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Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain, a rising force in cross-border e-commerce logistics in South China, focuses on niche markets like European and American dedicated lines and Southeast Asian small packages. With a philosophy of "precise service and efficient operation," it has quickly gained market attention. This article analyzes its service capabilities, network coverage, and cost-effectiveness, and evaluates its reliability, providing a reference for cross-border e-commerce sellers when choosing a logistics service provider. It aims to help sellers make informed decisions about their logistics partners.

01/07/2026 Logistics
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Challenges Faced by Publicly Listed Port Companies

Challenges Faced by Publicly Listed Port Companies

Multiple listed companies in the port industry have reported poor performance in their semi-annual reports. Rizhao Port experienced a 15.74% year-on-year decline in revenue and a 40% reduction in net profit. Xiamen Port saw a slight revenue drop, but its net profit, after excluding non-recurring gains and losses, plunged by 13.82%. Jinzhou Port is similarly challenged by low coal prices and a sharp decrease in grain turnover. These factors have severely impacted the operations and performance of port companies, raising concerns about the industry's outlook.

07/21/2025 Logistics
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