Amazon Sellers Adopt New Strategies to Boost Ad Traffic

Amazon Sellers Adopt New Strategies to Boost Ad Traffic

This article delves into the common issue of excessive product page exposure in Amazon advertising campaigns. It analyzes the underlying causes and provides a range of practical optimization strategies, including increasing bids, improving keyword weighting, and optimizing listings. The aim is to help sellers precisely direct advertising traffic to the search results page, thereby enhancing advertising effectiveness and ROI by minimizing wasted clicks on the product page itself and maximizing visibility where customers are actively searching.

12/30/2025 Customs Knowledge
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Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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US Port Traffic Drops As Trade Tensions Slow Imports

US Port Traffic Drops As Trade Tensions Slow Imports

Descartes' Global Shipping Report reveals a significant decline in U.S. container imports in May, with a sharp drop in imports from China due to trade policies. The East Coast and Gulf Coast ports gained market share, while West Coast ports saw a decrease. The report highlights the challenges and shifts in U.S. port throughput amid escalating trade friction. This includes the impact of tariffs and geopolitical tensions on import volumes and the redistribution of cargo traffic across different port regions.

01/15/2026 Logistics
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Tiktok Shop UK Warehousing Policy Poses Challenges for Sellers

Tiktok Shop UK Warehousing Policy Poses Challenges for Sellers

This article delves into the background and rationale behind TikTok Shop's UK warehousing policy and provides corresponding strategies for merchants. These strategies include product selection optimization, refined operations, diversified traffic acquisition, and supply chain improvement. Addressing potential challenges after warehousing, such as product testing, giveaways, and inventory backlog, the article offers detailed solutions to help merchants succeed in the UK market. It aims to equip sellers with the knowledge and tools necessary to navigate the complexities of TikTok Shop's warehousing system and achieve optimal results in the UK.

01/04/2026 Logistics Industry Insights
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Full Analysis: Background, Significance, and Charging Standards of LSS Low Sulfur Surcharge

Full Analysis: Background, Significance, and Charging Standards of LSS Low Sulfur Surcharge

The LSS (Low Sulfur Surcharge) was introduced in 2015 due to international environmental regulations mandating vessels to reduce emissions in specific areas. The increased cost of using low sulfur fuel has led shipping companies to implement this new fee. Different freight forwarders may quote LSS fees differently, so shippers should clarify this when requesting quotes. Additionally, the LSS surcharge is generally considered part of the ocean freight costs, with varying responsibilities for shippers depending on the terms of the contract.

07/21/2025 Logistics
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Amazon Sellers Boost Sales with Advanced Auto Ad Tactics

Amazon Sellers Boost Sales with Advanced Auto Ad Tactics

This article provides an in-depth analysis of the four match types within Amazon Automatic Campaigns and unveils five advanced strategies. These include rapid new product launch, variant refinement, opportunity targeting, high/medium/low bid layering, and keyword-driven approaches. The goal is to empower sellers to leverage automatic campaigns more effectively, improve advertising performance, and achieve sustained growth in traffic and sales.

01/06/2026 Logistics Encyclopedia
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Pinduoduo Boosts Crossborder Ecommerce with Highpaying Hires

Pinduoduo Boosts Crossborder Ecommerce with Highpaying Hires

Pinduoduo is accelerating the expansion of its cross-border e-commerce business and heavily investing in talent acquisition, including high-paying fashion buyers, drawing industry attention. Whether Pinduoduo can successfully replicate its "low price + viral marketing" model in overseas markets remains a challenge. Its innovative strategies in the global market are worth anticipating. The company's aggressive recruitment reflects its ambition and commitment to establishing a strong foothold in the international e-commerce landscape, but faces competition and different consumer preferences.

12/29/2025 Logistics Industry Insights
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Clean Proxy Ips Vital for Crossborder Ecommerce Risk Management

Clean Proxy Ips Vital for Crossborder Ecommerce Risk Management

Cross-border e-commerce sellers face increasingly severe risk control challenges, making the purity of proxy IPs crucial. IPIDEA, with its vast IP pool, low latency, and high stability, provides an ideal choice for enterprise-level data collection and complex tasks. Choosing the right proxy IP service is the cornerstone of long-term stable operation for cross-border e-commerce businesses. It helps mitigate risks associated with account blocking and ensures smooth data acquisition for market research and competitive analysis.

01/15/2026 Logistics Encyclopedia
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Middle East Airline Market Grows Amid Rising Competition

Middle East Airline Market Grows Amid Rising Competition

This article analyzes the rapid growth of the Middle East aviation market, exploring the competitive landscape of regional airlines, the role of strategic aviation hubs, and the impact of the rise of low-cost carriers on ticket prices. Despite facing numerous challenges, the Middle East aviation market demonstrates vast development potential.

08/07/2025 Logistics
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Flyjet Express Expands Global Logistics Services

Flyjet Express Expands Global Logistics Services

Feijie Tengda, based in Beijing, is an international freight forwarding company with a global reach. We offer a variety of transportation options including air, sea, and land freight. With a professional team, efficient services, cost-effective solutions, and robust security measures, Feijie Tengda is committed to providing customers with one-stop, high-efficiency, and low-cost international freight solutions. We empower businesses to expand their global operations by streamlining their logistics and ensuring timely and secure delivery of goods worldwide.

01/08/2026 Logistics
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