Amazon Ads Yield High Conversions but Low Profits for Sellers

Amazon Ads Yield High Conversions but Low Profits for Sellers

High ACOS in Amazon Advertising isn't always a bad thing! This article delves into the five main objectives of Amazon Ads: traffic generation, ranking improvement, product association, keyword expansion, and profitability. It emphasizes evaluating ad performance based on the intended purpose rather than solely relying on ACOS. Through case studies, it guides sellers to develop more effective advertising strategies to achieve overall sales growth. The key takeaway is to align your ACOS targets with your specific advertising goals for optimal results.

01/06/2026 Logistics Industry Insights
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Jijia ERP Cuts Amazon FBA Logistics Costs for Crossborder Sellers

Jijia ERP Cuts Amazon FBA Logistics Costs for Crossborder Sellers

This article delves into the crucial issue of first-leg logistics cost accounting in cross-border e-commerce, specifically for Amazon. It introduces how Jijia ERP, through its shipment order function, supports the input of various expense types, flexible allocation methods, and real-time cost previews, thereby improving the efficiency and accuracy of first-leg cost accounting. The article also emphasizes the significant change under the new revenue standard, where last-mile delivery fees should be included in the main business costs.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Guide Optimizing Paypal Withdrawals

Ebay Sellers Guide Optimizing Paypal Withdrawals

This article provides an in-depth analysis of four main withdrawal methods for eBay sellers receiving payments via PayPal: wire transfer, check, Hong Kong bank account, and US bank account. It details the advantages, disadvantages, fee structures, and suitable scenarios for each method. The aim is to help sellers choose the safest and most efficient withdrawal solution. The article emphasizes the importance of fund security and provides insights to help sellers make informed decisions about managing their cross-border payments effectively.

12/31/2025 International Settlement
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Amazon Launches Shortvideo Shopping Feature inspire

Amazon Launches Shortvideo Shopping Feature inspire

Amazon quietly launched "Inspire," a short video app embedded within its main app, aiming to create a "browse-and-buy" shopping experience. This move has sparked industry-wide reflection on the traffic allocation mechanisms of e-commerce platforms. Whether Amazon can strike a balance between user experience, seller interests, and platform development will determine its success in pioneering a new era of short video e-commerce. The key lies in optimizing the algorithm to ensure fair exposure and engaging content that drives conversions.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Hit by Bankruptcies Platform Failures

Crossborder Ecommerce Hit by Bankruptcies Platform Failures

The cross-border e-commerce industry is facing a double whammy of major seller bankruptcies and platform collapses. A cross-border e-commerce company in Jiangsu, China, has announced bankruptcy liquidation, and home furnishing e-commerce platform Brosa has entered bankruptcy proceedings and is holding clearance sales. The main reasons are the global economic downturn, increased competition, and rising costs. Companies should focus on refined operations, diversified markets, brand building, technological innovation, and compliant operations to meet challenges and seize opportunities.

12/29/2025 Logistics Industry Insights
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Douyin Sellers Adapt to New Shop Rules and Alliance Policies

Douyin Sellers Adapt to New Shop Rules and Alliance Policies

This article provides an in-depth analysis of the latest Douyin Shop policies, focusing on the Selected Alliance admission criteria, product listing standards, changes to the New Seller Period rules, and new regulations for product main images. It also interprets the express refund feature, offering a guide to help merchants avoid pitfalls and promote compliant operation and traffic growth for their shops. The analysis aims to help sellers navigate the platform's evolving rules and maximize their success on Douyin Shop.

12/29/2025 Logistics Industry Insights
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Ecommerce Platform Shumo Shuts Down Disrupting Sellers

Ecommerce Platform Shumo Shuts Down Disrupting Sellers

The alleged suspension of operation of the cross-border e-commerce product selection tool "ShuMo" has attracted industry attention. User feedback indicates service interruption, changes in the company's main entity, and internal documents reveal losses and work stoppage. Competitors are seizing the opportunity to grab market share. This situation serves as a reminder for sellers to carefully select service providers to ensure business stability and continuity. The future of ShuMo and its impact on the market remain uncertain, urging caution among users.

12/30/2025 Logistics Industry Insights
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Global Air Freight Options Direct Transit and Charter Compared

Global Air Freight Options Direct Transit and Charter Compared

This article delves into the four main transportation modes of international air freight: direct air freight, transit air freight, consolidated air freight, and charter air freight. It focuses on comparing the advantages and disadvantages of direct and transit air freight. Direct air freight excels in speed and stability, suitable for urgent goods. Transit air freight offers broader coverage and lower costs, ideal for general cargo. Choosing the appropriate air freight mode requires comprehensive consideration of cargo characteristics, time sensitivity, budget, and destination.

01/15/2026 Logistics Encyclopedia
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Oakland Port Slump Signals Global Trade Slowdown

Oakland Port Slump Signals Global Trade Slowdown

Oakland Port's cargo volume decreased by 7% year-on-year in September, also showing a downward trend compared to the previous month, reflecting reduced import volumes from retailers and manufacturers. The global economic downturn, inventory strategy adjustments, and geopolitical risks are the main contributing factors. This phenomenon raises concerns about global trade, urging businesses to cautiously navigate market changes. The decline serves as a warning sign, highlighting the need for adaptability in the face of evolving economic conditions and potential disruptions.

01/16/2026 Logistics
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Douyin Infeed Ads Key Strategies for Success

Douyin Infeed Ads Key Strategies for Success

This article provides an in-depth analysis of the three main forms of TikTok in-feed advertising: native ads, branded hashtag challenges, and top view ads. It offers a comprehensive guide for advertisers, covering the distinctions, placement requirements, and selection techniques for each ad format. The aim is to assist advertisers in choosing the most suitable advertising strategy to achieve optimal advertising results. This guide helps advertisers understand the nuances of each format to maximize their ROI on the TikTok platform.

01/16/2026 Logistics Industry Insights
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