Ecommerce SEO The Role of Link Building Explained

Ecommerce SEO The Role of Link Building Explained

This article delves into the pros and cons of friendship links in SEO for foreign trade independent websites. Friendship links are a double-edged sword, capable of accelerating the sandbox period and breaking through ranking bottlenecks, but also carrying the risk of ranking decline. Therefore, selecting high-quality link partners, regular checks, controlled quantity, and diversified link sources are key to mitigating risks. Friendship links are only part of SEO; content optimization and user experience are equally important for overall success.

01/04/2026 Logistics Encyclopedia
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US Tariffs Slow Chinas Air Cargo Rebound Top 30 Airports Hit

US Tariffs Slow Chinas Air Cargo Rebound Top 30 Airports Hit

The Top 30 Chinese airports for cargo flights in Week 19 of 2025 reveals a weak post-holiday rebound and the impact of US tariff policies. Shenzhen Bao'an led in growth, while Zhengzhou Xinzheng experienced the largest decline. Hong Kong International and Shanghai Pudong remained in the top two positions, with Beijing Daxing showing significant improvement. Chinese air cargo companies need to proactively address these challenges. Overall cargo volume is not recovering as quickly as hoped and external factors are playing a role.

05/12/2025 Logistics
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Globelink Founder Xu Jiadong Investigated for Embezzlement

Globelink Founder Xu Jiadong Investigated for Embezzlement

Xu Jiadong, the former chairman of Cross-Border Tong, is under investigation for suspected embezzlement. The company's performance continues to decline, and rumors suggest its brand Gearbest will be sold to Pinduoduo. This once-giant of cross-border e-commerce faces multiple challenges. Its future direction and the sustainable development of the entire industry are attracting significant attention. The investigation and potential sale highlight the difficulties faced by Cross-Border Tong and raise questions about the stability of the sector.

12/29/2025 Logistics Industry Insights
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Google Adapts SEO Strategies for Foreign Trade Amid Chatgpt Rise

Google Adapts SEO Strategies for Foreign Trade Amid Chatgpt Rise

AI technologies like ChatGPT are disrupting the search engine landscape, causing a decline in Google's traffic. As user habits shift from search to chat, websites face potential drops in organic traffic. Foreign trade enterprises should re-evaluate the value of SEO, embrace AI, diversify marketing channels, and enhance user experience. This is crucial to navigate the evolving landscape and usher in a new era of foreign trade marketing, adapting to the changing user behavior and leveraging AI for competitive advantage.

12/30/2025 Logistics Industry Insights
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Vietnam Lockdowns Strain Global Supply Chains Ahead of Holidays

Vietnam Lockdowns Strain Global Supply Chains Ahead of Holidays

Vietnam's pandemic lockdowns have significantly impacted global supply chains, posing risks of product delivery delays and sales decline for retailers. Businesses are actively adjusting strategies, including early stockpiling, production relocation, inventory optimization, and diversified sourcing, to address these challenges. Building a more resilient and flexible supply chain system is crucial for companies to cope with future risks. The disruption highlights the need for proactive measures and adaptable strategies in navigating unforeseen global events and ensuring business continuity in the retail sector.

01/19/2026 Logistics Industry Insights
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US Imports Rise As Buyers Brace for Potential Tariffs

US Imports Rise As Buyers Brace for Potential Tariffs

Despite the US port labor agreement averting strike risks, US importers are proactively stockpiling goods in anticipation of potential tariff increases, leading to a surge in import volumes. The latest Port Tracker report forecasts this trend to continue into 2025, analyzing import volume fluctuations in the coming months. It also highlights the potential for a short-term import decline due to the Lunar New Year. The report focuses on the impact of tariffs and proactive measures taken by importers on US port activity.

01/22/2026 Logistics
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LA Long Beach Ports Post Strong April Volumes May Outlook Weakens

LA Long Beach Ports Post Strong April Volumes May Outlook Weakens

Los Angeles and Long Beach ports showed strong throughput in April, but uncertainty surrounding tariff policies is expected to cause a significant decline in May. Analysis indicates April's growth was temporary, with continued weak exports and a surge in empty containers. The uncertainty of tariff policy negatively impacts the economy. Recommendations include strengthening trade cooperation, optimizing port operations, improving infrastructure, and promoting green development. The strong April performance is unlikely to be sustained due to ongoing trade tensions and their associated risks.

01/20/2026 Logistics
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US Intermodal Volume Falls Further in July Amid Economic Slowdown

US Intermodal Volume Falls Further in July Amid Economic Slowdown

According to IANA data, US intermodal volume decreased by 9.8% year-over-year in July, a widening decline. Key factors include economic weakness, high inventory levels, and increased competition from trucking. IANA anticipates a potential turnaround in the second half of the year, but expects growth to be slower than in the past. President Joni Casey noted that Q2 performance was below expectations and hopes for a strong peak season. She emphasized that high inventories, inflation, and declining consumer demand are contributing factors.

01/20/2026 Logistics
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US Rail Freight Sees Container Boom As Coal Demand Falls

US Rail Freight Sees Container Boom As Coal Demand Falls

Recent US rail freight data reveals a significant increase in container traffic driven by e-commerce growth. However, demand for traditional commodities like coal continues to decline, leading to a divergence in overall freight volumes. Year-to-date cumulative freight volume remains lower than last year. Railway companies are actively pursuing diversification and intelligent transformation strategies to address these challenges. The shift reflects broader trends in energy consumption and the evolving landscape of the transportation sector, requiring adaptation and innovation for sustained growth.

01/21/2026 Logistics
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UPS Package Volume Drops As Ecommerce Growth Slows

UPS Package Volume Drops As Ecommerce Growth Slows

UPS experienced an unexpected decline in package volume in the first quarter, primarily due to slowing e-commerce growth and changing consumer habits. Despite this, UPS is addressing the challenges by increasing revenue per piece and optimizing capacity utilization. Amazon's 'Buy with Prime' service also presents new competitive pressure for UPS. The company's future prospects hinge on its ability to successfully adapt and transform in this evolving landscape. This includes navigating the complexities of a cooling e-commerce sector and intensifying competition.

01/28/2026 Logistics Industry Insights
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