Amazon Sellers Gear Up for Black Friday Cyber Monday Sales

Amazon Sellers Gear Up for Black Friday Cyber Monday Sales

This guide provides a comprehensive Amazon Black Friday Cyber Monday advertising strategy, covering product link categorization, combining automatic and manual campaigns, utilizing other ad types, managing existing campaigns, and controlling advertising budgets while considering profitability. It aims to help sellers stand out in a competitive market and achieve both sales and profit growth during the peak shopping season. The strategy emphasizes a holistic approach to advertising, ensuring optimal performance and return on investment.

01/06/2026 Logistics Encyclopedia
Read More
Madecom Collapse Highlights Risks for Online Retailers

Madecom Collapse Highlights Risks for Online Retailers

Made.com's bankruptcy stemmed from a confluence of factors including macroeconomic headwinds, supply chain issues, high marketing costs, customer churn, and mismanagement. This case serves as a warning to cross-border e-commerce businesses, highlighting the need for diversified market strategies, optimized supply chain management, strengthened financial controls, improved customer service, and close monitoring of macroeconomic trends. By addressing these areas, companies can mitigate risks and achieve sustainable growth in the competitive global marketplace.

01/06/2026 Logistics Industry Insights
Read More
Dashu Crossborder Launches Ecommerce Integration Platform

Dashu Crossborder Launches Ecommerce Integration Platform

Dashu Cross-border is a comprehensive service platform focused on the cross-border e-commerce sector. By integrating industry information, building event platforms, and optimizing resource matching, it provides one-stop solutions for practitioners. With an open ecosystem at its core, the platform is committed to empowering China's cross-border e-commerce industry and promoting its innovation and development. It aims to connect businesses, share insights, and facilitate growth within the dynamic cross-border market.

01/06/2026 Logistics Industry Insights
Read More
US Brands Adapt Social Media Strategies From Facebook to Tiktok

US Brands Adapt Social Media Strategies From Facebook to Tiktok

This article analyzes the characteristics and marketing strategies of mainstream social media platforms in the United States. Brands should select platforms based on their target audience and implement precise marketing to achieve growth. Understanding platform nuances and tailoring content accordingly is crucial for effective engagement. Key considerations include platform demographics, content formats, and advertising options. Successful social media marketing in the US market requires a data-driven approach and continuous optimization to maximize ROI.

01/06/2026 Logistics
Read More
Korean Ecommerce Sellers Adopt Targeted Strategies for Profit

Korean Ecommerce Sellers Adopt Targeted Strategies for Profit

With fierce competition and stricter platform regulations in cross-border e-commerce, sellers need to shift from mass product listings to a more focused approach. Product selection is crucial, requiring market demand analysis to create popular items. Prioritize profit over low-price competition for sustainable growth. Accurate pricing, based on target audience and reasonable price ranges, is essential. Improving operational capabilities, mastering product selection, and understanding pricing strategies are key to achieving sustainable profitability.

01/06/2026 Logistics Industry Insights
Read More
Ebay Sellers Boost Sales with Keyword Optimization Strategies

Ebay Sellers Boost Sales with Keyword Optimization Strategies

This article provides an in-depth analysis of eBay keyword optimization strategies, covering key aspects such as keyword coverage, data analysis, ranking optimization, A/B testing, and keyword research. It aims to help sellers improve listing visibility and conversion rates, create more competitive product pages, and ultimately achieve sales growth. By mastering these techniques, sellers can enhance their eBay presence and attract a wider audience to their listings, leading to increased revenue and market share.

01/06/2026 Logistics Encyclopedia
Read More
Instagram Tiktok Warn Against Buying Followers in Marketing

Instagram Tiktok Warn Against Buying Followers in Marketing

Buying followers on Instagram and TikTok may seem like a quick way to boost social influence, but it can lead to negative consequences such as content throttling, trust crises, and ineffective product-market fit. Through case studies, this article emphasizes that genuine interaction and high-quality content are the correct strategies for social media marketing. It recommends steady growth in follower count through providing valuable content, active engagement, and precise ad targeting.

01/06/2026 Logistics Industry Insights
Read More
Amazon Ads Key Strategies to Boost Visibility

Amazon Ads Key Strategies to Boost Visibility

This article delves into the four key factors causing zero ad exposure on Amazon: Listing optimization, ad bidding, keyword matching, and product market demand. It provides corresponding optimization strategies to help sellers diagnose problems, improve ad performance, and ultimately achieve sales growth. Focusing on these elements allows for targeted improvements and increased visibility, leading to better ROI on Amazon advertising campaigns. Understanding these factors is crucial for maximizing reach and driving conversions.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Discloses Listing Views to Sellers

Amazon Discloses Listing Views to Sellers

Amazon's new feature displaying views on Listing detail pages may intensify sales polarization and internal competition. Sellers should refocus on product quality, optimize Listing quality, refine operations, expand off-Amazon traffic sources, and adhere to compliance standards. By adapting to market changes and prioritizing these aspects, sellers can achieve sustainable growth and navigate the evolving Amazon landscape effectively. Focusing on product value and comprehensive strategies will be crucial for success in this increasingly competitive environment.

01/06/2026 Logistics Industry Insights
Read More
Philippines Enhances Trade with Wcobacked National Team

Philippines Enhances Trade with Wcobacked National Team

The WCO is assisting Philippine Customs in building a trade facilitation team to improve trade efficiency and support the work of the Philippine Trade Facilitation Committee. This initiative aims to streamline customs procedures, reduce trade costs, and enhance the overall competitiveness of the Philippines in the global market. By strengthening the capacity of Philippine Customs, the WCO is contributing to the country's efforts to implement trade facilitation measures and promote economic growth.

01/05/2026 Customs Knowledge
Read More