Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon has launched a new feature called "Precise Audience Targeting," allowing sellers to send marketing emails directly to specific consumer groups. This article delves into the core content and transformative significance of this new policy, analyzing seller feedback and market response. It also interprets Amazon's marketing function matrix and provides practical advice for sellers to embrace the changes and welcome a new era of Amazon marketing. The feature aims to improve marketing efficiency and personalization, enabling sellers to reach the most relevant customers with tailored offers.

01/04/2026 Logistics Industry Insights
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Baidus Ernie Bot Tests Limits of Chinas AI Progress

Baidus Ernie Bot Tests Limits of Chinas AI Progress

This article explores the background, market response, and challenges faced by Baidu's natural language processing model, Wenxin Yiyan. It analyzes Baidu's advantages in technological accumulation and shortcomings in product awareness. The piece also delves into the reasons why China didn't pioneer ChatGPT, advocating for more time and tolerance for China's AI development. It discusses the competitive landscape and the need for societal support to foster innovation in the Chinese AI sector, highlighting the importance of patience and understanding in the face of global competition.

12/29/2025 Logistics Industry Insights
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Ozon Sellers Guide Reducing Returns Boosting Profits

Ozon Sellers Guide Reducing Returns Boosting Profits

This article provides detailed answers to common return issues faced by OZON sellers, covering return cost responsibility, return address settings, dispute resolution, partial compensation strategies, and return status tracking. It aims to help sellers understand platform rules in advance, develop response plans, and minimize losses caused by returns. Furthermore, it offers suggestions for peak season preparation, assisting sellers in achieving success in the competitive market. The article serves as a practical guide for navigating the complexities of OZON returns and optimizing after-sales processes for improved profitability.

12/30/2025 Logistics Encyclopedia
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Firms Prioritize Resilient Supply Chains Over Costcutting

Firms Prioritize Resilient Supply Chains Over Costcutting

This paper argues that traditional supply chain management overly focuses on cost control and supplier monitoring, neglecting the importance of supply chain resilience. It emphasizes that supply chain management should prioritize optimizing supply chain structure, enhancing the ability to withstand external shocks, and gaining a deep understanding of supplier market characteristics. By analyzing supply chain elasticity, the vulnerability of the supply chain can be assessed and improved, ultimately building a more competitive supply chain network. This shift in focus allows for proactive risk mitigation and a more robust response to disruptions.

11/03/2025 Logistics Industry Insights
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New System Predicts Global Shipping Customs Policy Shifts

New System Predicts Global Shipping Customs Policy Shifts

This paper proposes a four-dimensional prediction system – "Official Sources + Industry Channels + Data Monitoring + Scenario Implementation" – designed to help cross-border e-commerce businesses and freight forwarders accurately grasp sea freight customs clearance policy trends and respond quickly to market changes. By constructing an information source matrix, mastering policy change signals and patterns, and establishing a data-driven prediction model, the system enables risk quantification and precise response, helping companies gain an advantage in international trade. The goal is to empower businesses to proactively navigate the complexities of global shipping and customs regulations.

01/15/2026 Customs Knowledge
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China Ends T86 Customs Model Shaking Crossborder Ecommerce

China Ends T86 Customs Model Shaking Crossborder Ecommerce

The cancellation of the T86 customs clearance model has a significant impact on cross-border e-commerce sellers. Sellers need to adjust their strategies, focus on compliance, and reduce costs in response to new challenges from increased import fees and the complexities of customs procedures.

08/05/2025 Logistics
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2025 World Ports Conference Adapts to Postpandemic Era

2025 World Ports Conference Adapts to Postpandemic Era

The International Association of Ports and Harbors (IAPH) has innovatively transformed in response to the pandemic by reimagining the World Ports Conference as a televised event. This adaptation successfully attracted more participants, showcasing the organization's ability to flexibly respond to challenges and the industry's cohesion.

08/05/2025 Logistics
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Floridas LRMC Opens Emergency Helicopter Landing Site

Floridas LRMC Opens Emergency Helicopter Landing Site

The LRMC emergency helicopter landing site (3FD2) is located in Leesburg, Florida, providing a core infrastructure for emergency medical services that ensures rapid response and treatment in critical situations. The analysis of its basic information, weather observations, and user reviews highlights its functions and significance.

08/08/2025 Airport Codes
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