Airlines Explore Direct Cargo Sales Challenging Freight Forwarders
The air cargo market is on the verge of transformation, with the new IATA-FIATA agreement paving the way for airlines' direct sales model. While airlines remain cautious, the rise of digital platforms poses a challenge. C.H. Robinson analyzes the advantages and disadvantages of the direct model, emphasizing the value of freight forwarders. In the future, the air cargo market will present a competitive and cooperative win-win situation, where those who meet the needs of shippers will prevail.









