Shortform Video Drives Crossborder Ecommerce Growth

Shortform Video Drives Crossborder Ecommerce Growth

Short videos have emerged as a new growth driver for cross-border e-commerce. This analysis explores the rise of short videos and their disruptive impact on business models, highlighting the marketing value of TikTok. It provides cross-border sellers with strategies to capitalize on the short video trend, including content creation and localized operations. The aim is to help sellers stand out in the fiercely competitive market by leveraging the power of short-form video content and effectively engaging with target audiences on platforms like TikTok.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Sprite Analytics Tool

Amazon Sellers Gain Edge with Sprite Analytics Tool

This article delves into the hidden features of Seller Sprite, focusing on how to leverage it for competitor product line layout, traffic structure, and user persona analysis. Through detailed steps and case studies, it helps sellers master one-stop competitor analysis techniques to optimize product and marketing strategies, ultimately achieving sales growth. Learn how to use Seller Sprite to understand your competitors' strengths and weaknesses, identify opportunities, and improve your own Amazon business performance. This comprehensive guide provides actionable insights for enhanced decision-making.

12/29/2025 Logistics Industry Insights
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OZON Advertising Avoiding Pitfalls to Boost Profits

OZON Advertising Avoiding Pitfalls to Boost Profits

This article focuses on the common issue of advertising debt faced by OZON sellers. It analyzes the reasons for debt, provides a detailed guide on how to check and settle outstanding balances, and emphasizes the importance of preventing debt accumulation. The aim is to help sellers avoid advertising pitfalls, achieve safe operation and stable profits, and ensure that marketing truly becomes an engine for store growth. By understanding and managing advertising costs effectively, sellers can maximize their return on investment and avoid unnecessary financial burdens.

12/29/2025 Logistics Industry Insights
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Walmart Expands Ecommerce in Canada to Rival Amazon

Walmart Expands Ecommerce in Canada to Rival Amazon

Walmart is actively recruiting Canadian sellers to join its US e-commerce platform. By optimizing the supply chain, providing WFS services, and strengthening marketing support, Walmart aims to eliminate cross-border e-commerce barriers and build a more attractive e-commerce ecosystem. This move seeks to challenge Amazon's dominance in the e-commerce market, providing new growth opportunities for sellers, especially offering Chinese sellers a new option for multi-channel distribution. Walmart's initiative aims to create a competitive environment and expand its marketplace reach.

12/29/2025 Logistics Industry Insights
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Google Ads Optimization Score Falls Short on Actual Performance

Google Ads Optimization Score Falls Short on Actual Performance

This article argues that the Google Ads Optimization Score is merely a reference metric and should not be blindly pursued. It emphasizes the importance of carefully considering one's own marketing strategy, budget, product characteristics, and data analysis when adopting optimization suggestions. Continuous testing is crucial to ultimately achieve performance growth, rather than being dictated by the Optimization Score. The focus should be on aligning ad strategies with business goals and leveraging data-driven insights for effective campaign management, not just chasing a high score.

12/30/2025 Customs Knowledge
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Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

This article delves into the two core marketing models on the eBay platform: auction and Buy It Now. For novice sellers, it provides practical tips such as low-price traffic generation and cross-selling within the auction model. For sellers seeking stable order fulfillment, it details how to create bestsellers using the Buy It Now model. Furthermore, it explores strategies for integrating both models, aiming to help eBay sellers increase store traffic and achieve sales growth. The focus is on actionable advice for optimizing eBay sales performance.

12/30/2025 Logistics Encyclopedia
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Amazon Influencer Program Expands Social Commerce Reach

Amazon Influencer Program Expands Social Commerce Reach

This article provides an in-depth analysis of the Amazon Influencer Program, covering its operational mechanisms, application strategies, monetization models, and practical techniques. It offers data-driven growth solutions through comparative analysis, tool introductions, and case studies. The aim is to empower social media influencers to thrive in social commerce, effectively monetize their traffic, and emphasize compliant operations and risk prevention. This guide helps influencers navigate the program, optimize their performance, and achieve sustainable success in the evolving landscape of influencer marketing and social e-commerce.

12/30/2025 Logistics Industry Insights
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Lazada Expands Into Europe Amid Ecommerce Competition

Lazada Expands Into Europe Amid Ecommerce Competition

Reuters reports that Lazada plans to enter the European market, led by Thai CEO James Dong, targeting local suppliers to differentiate itself from AliExpress. This move is seen as part of Alibaba's strategy to seek overseas growth. Shopee previously faced setbacks in Europe, and ByteDance also faces challenges. Whether Lazada can succeed remains to be seen. The focus on local suppliers could be a key differentiator in a competitive market, but the success of this strategy depends on various factors, including logistics, marketing, and consumer adoption.

01/07/2026 Logistics Industry Insights
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Small Businesses Tap Super Bowl Ad Boom After Temus Splash

Small Businesses Tap Super Bowl Ad Boom After Temus Splash

The expensive Super Bowl ads in the US have drawn attention, with Temu spending millions. Small and medium-sized sellers can leverage social media, find resonance, and use creative marketing to achieve significant returns with limited budgets. Sports marketing requires attention to cultural connotations, innovative marketing approaches, and enhancing brand value. Instead of large-scale investments, smaller businesses can focus on targeted campaigns and engaging content to capitalize on the Super Bowl's popularity and reach a wider audience, especially in cross-border e-commerce.

01/04/2026 Logistics Industry Insights
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SEO Expert Reveals Competitor Website Tech Stack Tools

SEO Expert Reveals Competitor Website Tech Stack Tools

This article delves into how SEO professionals can leverage specialized tools to analyze competitors' website technology stacks and marketing tools, enabling them to develop more effective SEO optimization and marketing strategies. It details the functionalities and applications of tools like Builtwith, Wappalyzer, and Similartech. Furthermore, the article provides recommendations on translating analysis results into actionable steps, aiming to help readers stand out in a fiercely competitive market. By understanding competitor's technical infrastructure and marketing approaches, SEO practitioners can refine their own strategies for improved performance.

01/04/2026 Logistics Encyclopedia
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