Experts Urge Diversification Beyond Tiktok for Global Video Growth

Experts Urge Diversification Beyond Tiktok for Global Video Growth

Given the uncertainty of TikTok in the US market, this article recommends six major overseas short video platforms, including YouTube Shorts, to help cross-border sellers diversify risks and expand marketing channels. These platforms offer alternative avenues for reaching international audiences and promoting products, providing a strategic advantage in the evolving digital landscape. By leveraging these platforms, businesses can mitigate reliance on a single platform and enhance their overall global marketing strategy.

12/30/2025 Logistics Industry Insights
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Sales Strategies to Break Through Growth Plateaus

Sales Strategies to Break Through Growth Plateaus

Sales are a critical indicator for business operations. This paper delves into sales statistics methods, including sales records, inventory changes, customer orders, and market surveys. It analyzes influencing factors such as market demand, product quality, pricing strategies, and marketing campaigns. The paper proposes strategies to improve sales through market research, optimizing product portfolios, price adjustments, marketing innovation, and enhanced customer service. Businesses should comprehensively improve their sales capabilities to achieve sustainable development.

01/16/2026 Logistics Encyclopedia
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Tiktok Boosts Crossborder Ecommerce for Chinese Sellers

Tiktok Boosts Crossborder Ecommerce for Chinese Sellers

TikTok influencer marketing has emerged as a new engine for cross-border e-commerce growth. Collaborating with influencers significantly boosts product conversion rates. This article briefly outlines the value of TikTok influencer marketing and guides readers to explore various collaboration models, ultimately helping sellers achieve sales growth. It explores how leveraging influencer reach on TikTok can drive traffic, build brand awareness, and ultimately increase revenue for businesses engaged in cross-border trade.

01/26/2026 Logistics Industry Insights
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Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

Amazon Sellers Adopt Data Tactics to Counter ASIN Dominance

This paper addresses the problem of high ASIN traffic share and low keyword ad exposure and conversion rates in Amazon Advertising. From a data analyst's perspective, it delves into the reasons, including discrepancies between keyword and product page exposure, and the impact of category characteristics. A data-driven keyword advertising optimization strategy is proposed, encompassing bid optimization, ad placement optimization, listing optimization, and time-of-day optimization. This aims to help sellers improve advertising effectiveness, achieve precise traffic acquisition, and boost conversions.

01/04/2026 Logistics Encyclopedia
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Mastering Yandex SEO Key Strategies for the Russian Market

Mastering Yandex SEO Key Strategies for the Russian Market

This article provides an in-depth analysis of the key elements of Yandex SEO, covering technical optimization, page search, image optimization, local search, off-page optimization, mobile optimization, and international search. It also recommends practical tools to help businesses effectively enter the Russian market. The guide aims to provide actionable insights for improving visibility and attracting Russian customers through Yandex search engine.

01/06/2026 Logistics Encyclopedia
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Advanced Pinterest SEO Tactics to Boost Search Rankings

Advanced Pinterest SEO Tactics to Boost Search Rankings

Boost your Pinterest ad performance by mastering four key SEO techniques: keyword optimization, Board optimization, Pin image optimization, and tag optimization. Effectively improve your ad ranking and drive more traffic. Focusing on these elements will help you create a more visible and engaging presence on Pinterest, leading to better results from your advertising campaigns. Optimize your content and strategy for maximum impact.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales After Slow Start

Ebay Sellers Boost Sales After Slow Start

Zero sales for extended periods is a common challenge for cross-border e-commerce sellers on eBay. This article explores when to initiate the first round of optimization for an eBay store. It details key optimization strategies including Listing optimization, keyword optimization, pricing strategies, logistics optimization, and customer service. The aim is to help sellers break the zero-sales deadlock and enhance their store's competitiveness. These strategies are designed to improve visibility and attract potential buyers, ultimately leading to increased sales and a thriving eBay business.

01/19/2026 Logistics Encyclopedia
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Tiktok Launches Trend Discovery Tool for Marketers

Tiktok Launches Trend Discovery Tool for Marketers

TikTok has launched a new Trend Discovery tool within its Creative Center, designed to help marketers identify trending topics, songs, and creators on the platform. The tool allows for searches segmented by industry and country/region, aiding in content creation and influencer marketing. This follows the launch of TikTok Pulse, aimed at enhancing brand visibility. These initiatives collectively enhance TikTok's marketing ecosystem, providing marketers with valuable resources to stay ahead of the curve and optimize their campaigns.

01/04/2026 Logistics Industry Insights
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Facebook Ads Strategy Boosts ROI for Marketers

Facebook Ads Strategy Boosts ROI for Marketers

Sharing 13 years of experience in Facebook advertising strategies, this emphasizes granular operations and multi-channel integrated marketing to improve ROI. The focus is on optimizing campaigns through detailed targeting, A/B testing, and continuous monitoring. By coordinating Facebook ads with other channels like email and content marketing, businesses can create a cohesive customer journey and maximize their return on investment. This approach highlights the importance of a data-driven and integrated strategy for successful Facebook advertising.

01/04/2026 Logistics Industry Insights
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Pinterests Ecommerce Growth Strategies Unveiled

Pinterests Ecommerce Growth Strategies Unveiled

Pinterest, a visual social platform, boasts a large user base and high commercial value. This article provides an in-depth analysis of Pinterest's user demographics, core features, and marketing strategies. It offers a comprehensive marketing guide for cross-border sellers, covering everything from initial interest generation ('seeding') to driving conversions ('harvesting'). This guide aims to help merchants achieve success on Pinterest by leveraging its visual nature and engaged audience to effectively promote their products and drive sales.

01/07/2026 Logistics Industry Insights
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