Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Baidu Seeks to Revive Struggling Ad Feed Business

Baidu Seeks to Revive Struggling Ad Feed Business

This article delves into the reasons behind the decline of Baidu Information Feed ad campaigns and provides an actionable recovery plan. It includes diagnosing the 'symptoms' of the decline phase, expanding targeting to unlock more traffic, innovating to reshape user appeal, and optimizing landing pages to improve conversion rates. These practical strategies aim to revitalize your ads and enhance campaign performance, helping you restore ad vitality and improve your return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Offplatform Video Ads

Amazon Sellers Boost Sales with Offplatform Video Ads

Good news for Amazon sellers! Display advertising video feature gets a significant upgrade, helping you break through the bottleneck of on-site traffic and embrace massive off-site exposure. Reach potential customers accurately on third-party websites and apps through vivid video ads, enhance brand awareness, and achieve explosive sales growth. Seize the peak season opportunity and make your products stand out in the market!

01/16/2026 Logistics Industry Insights
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Global Trade Boosts Crossborder Brand Growth

Global Trade Boosts Crossborder Brand Growth

Cross-border exhibitions are crucial platforms for companies to expand into international markets. This paper delves into the five major advantages of participating in such events, details the planning and organization steps involved, and proposes effective measures to mitigate risks. By participating in cross-border exhibitions, companies can effectively enhance their brand image, expand market channels, promote technological exchange, and ultimately achieve global business growth. The focus is on maximizing ROI through strategic planning and risk management.

01/23/2026 Logistics Encyclopedia
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Facebook Ads Boost Brazils Mobile Gaming Growth

Facebook Ads Boost Brazils Mobile Gaming Growth

The Brazilian mobile gaming market boasts immense potential. Facebook ads offer stability, relaxed policies, flexible targeting, and cost optimization, empowering game developers to acquire users efficiently. Localized content adaptation, optimized payment and operations, combined with creative assets and effective ad strategies, can significantly improve user conversion and retention rates. By leveraging these advantages, developers can successfully conquer the Latin American market and achieve substantial growth.

01/21/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Promoted Listings Guide

Ebay Sellers Gain Edge with Promoted Listings Guide

This article details the setup process, core techniques, and optimization strategies for eBay paid promotions. It covers ad rate settings, keyword selection, listing optimization, A/B testing, and performance monitoring. The aim is to help eBay sellers increase product visibility and boost sales, thereby gaining an edge in the highly competitive cross-border e-commerce market. The guide provides actionable insights to maximize the effectiveness of paid advertising campaigns and achieve a higher return on investment.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Promoted Listings Guide

Ebay Sellers Gain Edge with Promoted Listings Guide

This article provides a detailed introduction to eBay promoted listings, including its definition, target audience, and four setup methods. It also delves into the charging rules and optimization techniques. Through this article, sellers can better understand and utilize eBay promoted listings to increase product exposure and achieve sales growth. It covers everything from understanding the basics to implementing advanced strategies for maximizing the effectiveness of promoted listings campaigns and driving more traffic to your eBay store.

01/06/2026 Logistics Encyclopedia
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Cyber Monday Sales Face Challenges Amid Postblack Friday Demand

Cyber Monday Sales Face Challenges Amid Postblack Friday Demand

This year's Black Friday online sales reached a record high, with electronics leading the way. Cyber Monday sales are projected to continue growing, but at a potentially slower pace. Sellers face challenges including inventory pressure and Exclusive Discount bugs. It's crucial to monitor the status of Prime Exclusive Discounts, promptly address error messages, and optimize sales strategies to achieve success on Cyber Monday. Focusing on these key areas will help navigate the complexities and maximize potential gains during the event.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Tactics for Growth

Amazon Sellers Turn to Offplatform Tactics for Growth

With rising on-Amazon traffic costs, this article emphasizes the importance of integrating on- and off-Amazon strategies. By analyzing suitable scenarios for off-Amazon traffic generation, key influencing factors, and subsequent operational strategies, it provides sellers with effective ways to stand out in a competitive market. Combining on- and off-Amazon approaches is crucial for achieving sustainable growth in Amazon operations. It highlights the need to diversify traffic sources and leverage external channels to drive sales and improve overall performance on the platform.

01/06/2026 Logistics Industry Insights
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Jumia Sellers Gain Edge with Sponsored Products Guide

Jumia Sellers Gain Edge with Sponsored Products Guide

This article provides an in-depth analysis of Jumia Sponsored Products, covering the concept, operational guide, budget strategies, optimization techniques, and performance evaluation. It aims to help sellers increase product visibility, optimize ad performance, and ultimately achieve significant sales growth. Through continuous testing, optimization, and data analysis, sellers can fully leverage Jumia paid advertising to drive traffic and boost order volume. The guide offers practical insights for maximizing ROI and achieving sustainable growth on the Jumia platform.

01/05/2026 Logistics Industry Insights
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