marketing strategy News

US Import Surge Spurs Pretariff Stockpiling Challenges Loom

S&P Global reports a robust 11.6% year-over-year increase in US import volumes for 2024, driven by strong consumer demand and anticipated tariffs. However, upcoming tariff policies are projected to cause a decline in imports in 2025. Businesses are advised to diversify supply chains and localize production to mitigate these challenges. The tariff policies will not only affect US imports but also reshape the global trade landscape. Companies should proactively adapt to the changing environment.

02/04/2026 Logistics Industry Insights

Amazon Sellers Adapt to New Ad Fees Amid Profit Pressures

New Amazon advertising management fees increase the pressure on sellers. This article analyzes the impact of this new regulation and explores how sellers, facing a challenging situation, can break free from dependence on traditional advertising models. Strategies include optimizing product selection, accumulating reviews, and improving keyword rankings. The goal is to discover new methods for creating bestsellers, adapt to changes in Amazon's rules, and ultimately improve profitability. This explores ways to navigate the increased financial burden and maintain a competitive edge within the Amazon marketplace.

02/04/2026 Logistics Industry Insights

Global Shipping Rates Rise Unexpectedly Amid Uncertainty

The latest shipping market report indicates a slight decrease in the SCFI index, but minor increases in freight rates on major routes like the US East Coast and the Mediterranean. European routes require attention due to potential delays caused by extreme weather. North American routes should be planned ahead of the pre-Chinese New Year shipping peak. Be aware of potential delays on Australia and New Zealand routes. Shippers and freight forwarders need to closely monitor market dynamics and adjust logistics strategies accordingly.

02/04/2026 Logistics

CEVA Logistics Boosts Growth with Restructuring and New Funding

CEVA Logistics significantly reduced debt and enhanced financial flexibility through asset restructuring and capital injection, providing financial support for future development. The company will invest in technology upgrades to meet customer demands for transparency, visibility, and traceability. While the IPO plan has been put on hold, CEVA will continue to focus on innovation and growth. This strategic shift aims to strengthen its market position and improve operational efficiency in the competitive logistics landscape.

02/04/2026 Logistics

Chinese Brands Expand Globally Through Innovation Localization

A new generation of Chinese companies is accelerating global expansion, driven by technological innovation and localized operations. Through overseas investment, brand building, and technology empowerment, they are transitioning from merely "going out" to truly "going in" and "going up," shaping a new landscape in the global market. These companies are actively investing in overseas markets, upgrading their brands to appeal to international audiences, and leveraging technology to enhance their competitiveness and adapt to local needs. This strategic shift signifies a more sophisticated and sustainable approach to globalization.