marketing traffic News

Oulu Data Boosts Ecommerce with Crossborder Analytics

Oulu Data provides cross-border e-commerce big data solutions, empowering global sellers. Our SaaS services and diverse product matrix help sellers expand into the global market. We offer data-driven insights and tools to optimize operations, improve marketing strategies, and enhance decision-making. Focus on market trends, product analysis, and competitor intelligence to achieve sustainable growth in the international e-commerce landscape. Ultimately, Oulu Data aims to be a trusted partner for cross-border e-commerce businesses seeking to leverage the power of data.

02/03/2026 Logistics Industry Insights

Eyewear Ecommerce Expands in Lucrative Overseas Markets

The eyewear industry has high gross profit margins but low net profit margins, making online channels a breakthrough. China's eyewear industry possesses supply chain advantages, creating opportunities for cross-border e-commerce. The independent website model facilitates brand building and differentiated operations. A data-driven strategy is crucial for success, requiring attention to market research, product selection, pricing, marketing, customer service, and supply chain management. Focusing on these elements will allow businesses to capitalize on the growing global demand for eyewear through online platforms.

02/03/2026 Logistics Industry Insights

New Sellers Weigh Saas Vs Custom Ecommerce Platforms

This article provides an in-depth comparison of SaaS website builders and self-built websites for creating independent online stores. It analyzes the advantages and disadvantages, cost structures, and target audiences of each approach. The article suggests that beginners should prioritize SaaS website builders, especially the business plan combined with social media marketing, to quickly enter the independent website market at a low cost. The final choice should be based on individual circumstances and needs, weighing the pros and cons before making a decision.

01/04/2026 Logistics Encyclopedia

Newegg Boosts Ecommerce Sales with AI Chatbots

E-commerce platform Newegg is among the first to deploy ChatGPT technology, applying it to PC assembly, product information optimization, intelligent customer service, email marketing, and search engine optimization. This initiative aims to improve efficiency and optimize the user experience. Newegg's implementation demonstrates how AI is profoundly changing the e-commerce landscape, and embracing AI will be crucial for e-commerce platforms to stand out in future competition. The early adoption of ChatGPT showcases Newegg's commitment to innovation and its focus on providing a superior customer experience.

01/04/2026 Logistics Industry Insights

Google Ads Costs and Budget Optimization Guide

This article provides a detailed analysis of Google Ads account setup costs and managed service fees. It explores how to effectively utilize Google Ads budgets to maximize marketing results. The content covers individual and corporate account setup, managed service fee percentages, factors influencing CPC costs, and ad optimization strategies. The aim is to help readers intelligently plan their promotion budgets, improve ad conversion rates, and enhance ROI. It delves into the nuances of Google Ads cost structures and offers practical advice for budget allocation and campaign management.

01/04/2026 Logistics Encyclopedia

Manufacturers Leverage Douyin Boss IP for Supply Chain Monetization

Facing traditional marketing challenges, manufacturing factories are embracing TikTok. By building boss IPs, showcasing source advantages, constructing account matrixes, and leveraging professional team empowerment, factories can effectively expand their market and achieve transformation and upgrading. TikTok is becoming a significant opportunity for manufacturing factories to win the future. It allows them to directly connect with consumers, build brand awareness, and drive sales in a cost-effective and engaging manner. The platform offers unique tools and features that cater specifically to the needs of manufacturers.