Kweichow Moutai Aims for Growth with 2026 Innovation Push
In early 2026, Kweichow Moutai initiated a triple reform of products, channels, and pricing, marking the beginning of a new strategic cycle. The launch of "iMoutai" with Feitian Moutai became the starting point of the transformation, reconstructing the "pyramid" product system, building a multi-dimensional collaborative marketing system, optimizing the "five major channels" layout, and implementing a market-oriented pricing mechanism. Direct sales channels have become the core driver of growth, and systematic upgrades have consolidated the brand's competitive advantage.