Douyin Ecommerce Expands Growth in 29 Key Categories
Douyin E-commerce Growth Drivers in 2026: Precisely targeting life scenarios and providing solutions. This includes precision in color cosmetics and skincare, personalized food and beverage, comfortable mother and baby products, emotional connection in home furnishings, focus on sports scenarios, and content-driven digital products. The strategy aims to leverage Douyin's platform to offer tailored solutions within these specific areas, driving category growth through targeted marketing and addressing consumer needs in relevant life contexts.
