Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Tiktok Shop and Temu Compete in Global Downmarket Expansion

Tiktok Shop and Temu Compete in Global Downmarket Expansion

TikTok Shop and TEMU, representing China's e-commerce expansion overseas, are rapidly growing in the global market with different models. TikTok Shop focuses on content-driven commerce and standardized category management, while TEMU emphasizes extreme cost-effectiveness and platform operation. Both face the challenge of balancing the interests of platforms, sellers, and consumers, as well as ensuring sustainable development and improving user experience. Brands going global need to focus on product quality and long-term value.

01/23/2026 Logistics Industry Insights
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Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba Vs Independent Sites Crossborder Ecommerce Dilemma

Alibaba.com and independent websites are two mainstream models for cross-border e-commerce. The former leverages platform traffic for quick customer acquisition, suitable for initial testing. The latter allows for independent control of brand image and customer relationships, beneficial for long-term development. Companies should choose the most suitable overseas expansion path based on their own resources, product positioning, and development stage. Ultimately, the optimal strategy depends on a company's specific needs and goals within the global marketplace.

01/23/2026 Logistics Industry Insights
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Alibaba Clouds Linkedmall Saas Unveils Global Ecommerce Commission Plan

Alibaba Clouds Linkedmall Saas Unveils Global Ecommerce Commission Plan

This article provides an in-depth analysis of the commission structure for Alibaba Cloud's independent website SaaS service. It covers platform usage fees, payment processing fees, value-added service fees, and transaction commissions, offering selection advice for businesses. Companies should comprehensively consider factors such as service scope, cost-effectiveness, and technical support to choose the solution that best suits their needs. This will enable them to better leverage the Alibaba Cloud platform for overseas market expansion.

01/26/2026 Logistics Encyclopedia
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Chinas Electric Tricycles Gain Popularity in Europe

Chinas Electric Tricycles Gain Popularity in Europe

This article provides a detailed interpretation of the requirements and considerations for exporting electric tricycles to Europe. It covers key aspects such as product classification, export procedures, dangerous goods regulations for battery transportation, and CE/RoHS/REACH certifications. This guide aims to provide a comprehensive understanding of market access rules, mitigate operational risks, and facilitate successful expansion into overseas markets. It helps businesses navigate the complexities of exporting electric tricycles and ensures compliance with European regulations.

01/27/2026 Logistics Encyclopedia
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Chinese Brand Camel Crown Expands Globally Using Consumer Insights

Chinese Brand Camel Crown Expands Globally Using Consumer Insights

Camel successfully upgraded and transformed into a fashionable outdoor brand, achieving success in both domestic and international markets. The transformation emphasized consumer insights, brand building, and overseas expansion. Moving forward, the brand needs to strengthen research and development innovation to maintain its competitive edge and further solidify its position in the global outdoor market. This strategic shift has allowed Camel to appeal to a broader audience and capitalize on the growing demand for stylish and functional outdoor gear.

01/30/2026 Logistics Industry Insights
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Amazon FBA Warehouses Vs. Overseas Warehouses: How Should Sellers Make Smart Choices?

Amazon FBA Warehouses Vs. Overseas Warehouses: How Should Sellers Make Smart Choices?

This article compares the main similarities and differences between Amazon FBA and third-party overseas warehouses, including product selection range, first-mile services, warehousing requirements, inventory management, cost structure, promotional support, user feedback handling, return policies, and safety risks. By analyzing these aspects, it aims to assist sellers in rationally choosing a storage solution that suits their situation, thereby enhancing operational efficiency.

07/11/2025 Warehousing
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Global Firms Face Risks in Commercial Agency Deals

Global Firms Face Risks in Commercial Agency Deals

This article delves into the concept of commercial agency in international trade, highlighting its essence as a consignment model and emphasizing the importance of agency agreements. It also identifies potential risks associated with commercial agency and provides recommendations for mitigating them. The aim is to help businesses better leverage commercial agency to expand into overseas markets. Understanding the nuances of agency agreements and potential liabilities is crucial for successful international expansion. This analysis offers valuable insights for companies considering this strategy.

09/26/2025 International Settlement
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Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

Tiktok Shop Hits 15B in Q2 Expands Global Ecommerce

TikTok Shop's Q2 GMV exceeded $15 billion, with over 1 billion monthly active users overseas. The US market experienced rapid growth, while the Thai market remained stable. Key success factors include immersive shopping experiences, precise recommendation algorithms, and localized operations. Cross-border sellers should develop targeted marketing strategies, improve operational efficiency, and create high-quality content to capitalize on the opportunities presented by TikTok Shop. The platform's continued expansion offers significant potential for businesses looking to reach a global audience.

11/03/2025 Logistics Industry Insights
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Amazon and Walmart Vie for Digital Retail Dominance

Amazon and Walmart Vie for Digital Retail Dominance

E-commerce giants Amazon and Walmart are actively merging online and offline channels. Amazon is expanding its physical retail presence through technological innovation, while Walmart is focusing on e-commerce to build an omnichannel retail empire. Facing market changes, Chinese sellers need to optimize their overseas expansion strategies, accurately target customer groups, and embrace omnichannel brand experiences to gain an advantage in the future retail battle. This includes adapting to new consumer behaviors and leveraging data analytics to personalize the shopping experience.

01/04/2026 Logistics Industry Insights
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