Vietnams Digital Media Surge Tied to Pandemic Youth Trends

Vietnams Digital Media Surge Tied to Pandemic Youth Trends

YouGov's 'Vietnam Media Outlook' report reveals that the pandemic has accelerated digital media consumption in Vietnam, with significant increases in social interaction and streaming usage. Generational differences exist in music and video consumption. Emerging formats such as radio, podcasts, and streaming are on the rise. Businesses need to pay attention to generational differences, embrace new channels, improve content quality and user experience, and strengthen social interaction.

12/30/2025 Logistics Industry Insights
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Vietnams Digital Media Boom Driven by Pandemic Gen Z

Vietnams Digital Media Boom Driven by Pandemic Gen Z

A YouGov report indicates that the pandemic has accelerated digital media consumption growth in Vietnam, with significant increases in social media engagement and streaming usage. Gen Z dominates music streaming, while Baby Boomers prefer video-on-demand. Radio, podcasts, and streaming video hold immense potential. Businesses need to pay attention to user differences, address the challenge of fake news, and seize market opportunities. The report highlights the evolving digital landscape and the need for tailored strategies to effectively reach diverse consumer segments in Vietnam.

01/16/2026 Logistics Industry Insights
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Laos Businesses Turn to Vkontakte for Social Media Ads

Laos Businesses Turn to Vkontakte for Social Media Ads

This article provides an in-depth analysis of the requirements, processes, and cost considerations for opening a VKontakte advertising account in Laos. It emphasizes the importance of localized content customization and recommends that businesses seek assistance from professional cross-border advertising service providers. This approach ensures efficient and compliant ad campaigns, ultimately leading to successful penetration of the Lao social media market and capitalizing on its potential.

01/23/2026 International Settlement
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Highpriced Social Media Courses Face Scrutiny Amid Industry Boom

Highpriced Social Media Courses Face Scrutiny Amid Industry Boom

This article analyzes the value of overseas social media customer acquisition training courses, emphasizing that success in foreign trade relies on long-term accumulation and practical experience. By comparing crash courses with real-world experience, it highlights the importance of continuous investment. The article also showcases the company's achievements over the past five years and concludes with an invitation to participate in an AI-powered foreign trade sharing session. It underscores that sustainable growth in foreign trade requires dedication and consistent effort beyond short-term training programs.

01/23/2026 Logistics Industry Insights
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Proxy Ips Enhance Crossborder Ecommerce and Social Media Efficiency

Proxy Ips Enhance Crossborder Ecommerce and Social Media Efficiency

This article delves into the principles, advantages, application scenarios, and selection methods of Socks5 proxy IPs. Socks5, with its high compatibility, low latency, and data transparency, has become the preferred choice for cross-border e-commerce, social media operations, web scraping, and other businesses. Choosing the right Socks5 proxy IP, especially a residential IP, can effectively improve business security, stability, and efficiency. It highlights the benefits of using residential IPs to enhance these aspects for various online activities.

01/21/2026 Logistics Encyclopedia
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Media Buyers Urged to Adopt Three Key Profitability Shifts

Media Buyers Urged to Adopt Three Key Profitability Shifts

This article delves into the three fundamental mental models driving profitability in Mediabuy: embracing uncertainty and accepting the inherent limitations of complete understanding; prioritizing information by viewing budget as an investment in data acquisition rather than guaranteed results; and adopting agile iteration, prioritizing speed over perfection. Mastering these principles empowers practitioners to act decisively amidst uncertainty, rationally address losses, and optimize strategies through rapid iteration, ultimately enhancing Mediabuy profitability.

01/26/2026 Logistics Industry Insights
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Titanium Media NUTRILAND Win TTMS Award for Marketing Innovation

Titanium Media NUTRILAND Win TTMS Award for Marketing Innovation

Titan Technology received the TTMS "Emerging Product Innovation Award" for its deep collaboration with Nutrend in the Southeast Asian market. This case study, through tripartite collaboration, built a three-dimensional growth system around the target audience, validating a new quantifiable seeding model led by brand advertisers with synergistic brand and performance marketing. The project achieved breakthroughs in scale, structure, and efficiency, providing replicable best practices for the industry. It demonstrates the effectiveness of the TTMS platform in driving overseas marketing success and highlights Titan Technology's expertise in this area.

01/26/2026 Logistics Industry Insights
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Global Brands Leverage Localized Social Media for Higher Engagement

Global Brands Leverage Localized Social Media for Higher Engagement

This article delves into key strategies for overseas social media marketing, emphasizing data-driven creative selection and the importance of localized cultural adaptation. It provides a practical guide for businesses by addressing common questions and offering a creative iteration and optimization mechanism. The aim is to help companies improve their overseas social media marketing performance and achieve better results.

01/27/2026 Logistics Industry Insights
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Tiktok Reshapes Social Media and Ecommerce with Short Videos

Tiktok Reshapes Social Media and Ecommerce with Short Videos

TikTok has become a global phenomenon with its short-form videos, personalized recommendations, and social interactions, transforming content consumption and empowering brand marketing and cross-border e-commerce. Its unique format and algorithm have created a powerful platform for reaching a diverse audience, driving engagement, and ultimately, boosting sales and brand awareness on a global scale. This makes it a crucial tool for businesses looking to expand their reach and connect with new customers in the digital age.

01/29/2026 Logistics Industry Insights
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Guide to Southeast Asias Media Landscape for Expanding Brands

Guide to Southeast Asias Media Landscape for Expanding Brands

This article provides a comprehensive analysis of the media landscape in key Southeast Asian countries (Vietnam, Thailand, Malaysia, Philippines, and Cambodia), covering traditional newspapers, television, and emerging digital media. It also offers strategic recommendations for brand globalization communication tailored to the specific media characteristics of each country. The aim is to assist brands in accurately selecting communication channels and effectively enhancing their brand influence in the Southeast Asian market.

01/29/2026 Logistics Industry Insights
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