Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Helium 10 Offers Amazon Sellers Peak Season Sales Strategies

Helium 10 Offers Amazon Sellers Peak Season Sales Strategies

This article introduces how to leverage Helium 10 to discover trending keywords and products during Amazon's peak season, aiming to boost store traffic and sales. By utilizing Magnet for keyword research and Black Box for product selection, sellers can accurately identify market demands, choose potential products, and optimize Listing keywords. This approach helps sellers stand out in a highly competitive market by finding profitable niches and capitalizing on seasonal trends using data-driven insights from Helium 10's suite of tools.

12/30/2025 Logistics Industry Insights
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Tiktok Launches New Ad Tools for Marketers

Tiktok Launches New Ad Tools for Marketers

TikTok World unveiled a suite of new advertising tools and insights, including the 'Showtime' ad unit, 'Focused View' which pays for attention, an upgraded Lead Gen Ads product, and the Creator Marketplace. These updates aim to enhance ad efficiency, optimize user experience, and help brands better connect with creators, ultimately achieving marketing goals on TikTok. The new features prioritize capturing user attention and streamlining lead generation, further empowering businesses within the TikTok ecosystem and strengthening the platform's position in the creator economy.

01/16/2026 Logistics Industry Insights
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Tranzacts Mike Regan Analyzes Freight Market Trends

Tranzacts Mike Regan Analyzes Freight Market Trends

In a recent interview, TranzAct Technologies co-founder Mike Regan provided insightful analysis on crucial topics including the current freight economy, trucking, supply chain reset, the intersection of C-suite and logistics, and inventory management. He offered valuable advice for businesses navigating market challenges and optimizing their supply chain management strategies. Regan's expertise sheds light on key areas for improvement and adaptation in the evolving landscape of logistics and supply chain operations, helping companies to make informed decisions and enhance their overall efficiency.

01/21/2026 Logistics Industry Insights
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Arcbest Acquires Molo Solutions to Expand Logistics Reach

Arcbest Acquires Molo Solutions to Expand Logistics Reach

ArcBest's acquisition of MoLo positions it among the top US truckload freight brokerages. This strategic move integrates technology and assets, aiming to enhance efficiency and deliver digitized, intelligent logistics solutions. The acquisition strengthens ArcBest's capabilities in freight brokerage and supply chain management, allowing them to offer a more comprehensive suite of services to their customers. By combining MoLo's expertise with ArcBest's existing infrastructure, the company is poised to drive innovation and improve the overall customer experience in the logistics sector.

01/20/2026 Logistics
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KNAPP Shifts Focus to Software in Logistics Innovation

KNAPP Shifts Focus to Software in Logistics Innovation

KNAPP is transitioning from a hardware vendor to a software-driven logistics solutions provider. With its KiSoft software suite and AI-powered robotic picking solutions, KNAPP helps businesses achieve more flexible and efficient logistics operations. The North American market is a key growth area for the company, and KNAPP is increasing its local investments to better serve its customers. This includes expanding its support and development teams to provide more tailored and responsive solutions for the unique needs of the region's logistics landscape.

01/27/2026 Logistics
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Infor Acquires GT Nexus for 675M to Boost Supply Chain Tech

Infor Acquires GT Nexus for 675M to Boost Supply Chain Tech

Infor acquired GT Nexus for $675 million to create an end-to-end global business cloud, enhancing supply chain visibility and control. By integrating GT Nexus's cloud platform with Infor's ERP strengths, the acquisition aims to connect all aspects of the supply chain, providing businesses with more efficient, transparent, and sustainable global trade solutions. This strategic move positions Infor to offer a comprehensive suite of services, enabling companies to optimize their supply chain operations and gain a competitive edge in the global market.

01/26/2026 Logistics
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Lineage Logistics Acquires Preferred Freezer Services

Lineage Logistics Acquires Preferred Freezer Services

Lineage Logistics acquired Preferred Freezer, solidifying its leadership position in temperature-controlled warehousing and expanding its global network. This acquisition strengthens Lineage's cold chain logistics capabilities, providing enhanced services and broader reach for its customers. The combined company will offer an even more comprehensive suite of solutions for managing and distributing temperature-sensitive products worldwide, ensuring food safety and minimizing waste throughout the supply chain. This move further cements Lineage's commitment to innovation and excellence in the cold storage industry.

01/28/2026 Logistics Industry Insights
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Six SEO Tactics to Boost Website Engagement

Six SEO Tactics to Boost Website Engagement

This article delves into optimizing website content to improve user experience and search engine rankings. It details six key methods: optimizing meta descriptions, using subheadings, adding structured data, ensuring Google and users see the same content, creating unique page titles, and controlling search result display. By implementing these strategies, websites can more effectively attract users and achieve higher search engine rankings. The focus is on practical techniques to enhance both user engagement and SEO performance through strategic content adjustments.

01/05/2026 Logistics Encyclopedia
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Southeast Asias Digital Economy Shows Growth Despite Global Challenges

Southeast Asias Digital Economy Shows Growth Despite Global Challenges

A Bain & Meta report reveals that Southeast Asia, with its stable GDP growth, large consumer base, fintech innovation, and e-commerce boom, is a haven for digital economic growth amid global economic headwinds. Companies should deeply understand local markets, enhance the online shopping experience, integrate online and offline channels, embrace emerging technologies, and focus on sustainable development to seize Southeast Asian digital opportunities. The region presents significant potential for businesses willing to adapt and invest strategically.

12/29/2025 Logistics Industry Insights
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