Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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US Cargo Theft Surge Hits Businesses With 200K Coin Heist

US Cargo Theft Surge Hits Businesses With 200K Coin Heist

Cargo theft is a growing problem in the United States, with the $200,000 coin heist just the tip of the iceberg. This article analyzes this case to reveal the complex fraud tactics prevalent in the US freight industry. It proposes self-protection measures for businesses, including strengthening identity verification, conducting on-site inspections, shortening payment terms, purchasing cargo insurance, enhancing logistics monitoring, establishing risk early warning mechanisms, strengthening employee training, and seeking professional assistance. These strategies aim to mitigate the increasing threat of cargo theft and safeguard company assets.

01/15/2026 Logistics Industry Insights
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Ecommerce Sellers Weigh Courier Insurance Costs for Global Shipping

Ecommerce Sellers Weigh Courier Insurance Costs for Global Shipping

While not mandatory, international express insurance is crucial for cross-border e-commerce sellers. This article analyzes whether purchasing insurance is necessary for high-value goods, low-value goods, and high-risk transportation scenarios. It also reminds sellers to pay attention to insurance claim rules, helping them make more informed decisions and reduce international logistics risks. Understanding when and how to utilize shipping insurance can significantly mitigate potential financial losses associated with damage, loss, or delays during transit, contributing to a more secure and profitable cross-border business.

01/15/2026 Logistics Encyclopedia
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Secure Packing Tips for Costeffective Large Item Shipping

Secure Packing Tips for Costeffective Large Item Shipping

The safety of large item shipping depends on packing materials, reinforcement methods, courier selection, insurance strategies, and detailed documentation. Choosing the right courier and insurance, along with paying attention to packing details, can effectively ensure the safe delivery of large items and reduce transportation risks. Proper packing with durable materials, adequate cushioning, and secure sealing are crucial. Documenting the packing process and item condition before shipping provides evidence in case of damage. Selecting a reputable courier with experience in handling large items and purchasing appropriate insurance coverage further mitigates potential losses.

01/19/2026 Logistics Encyclopedia
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Malaysian Exporters Face Crossborder Logistics Challenges

Malaysian Exporters Face Crossborder Logistics Challenges

This article provides a comprehensive analysis of common issues in cross-border logistics, covering aspects such as purchasing Malaysian candy, shipping food to Peru, mailing cosmetics to Spain, transporting kitchen knives to Southeast Asia, and exporting apparel products to the United States. It aims to offer practical guidance for cross-border e-commerce sellers and consumers, addressing potential challenges and offering solutions for a smoother international shipping experience. The guide provides insights into various product categories and destinations, making it a valuable resource for navigating the complexities of global trade.

01/23/2026 Logistics
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Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet Food Brand Hunter Seeker Faces Quality Scandal Over Manufacturing Issues

Pet brand "Hunter" is facing a trust crisis due to production information issues with its freeze-dried products, drawing attention to its parent listed company. This incident exposes the quality chaos and lack of regulation in the pet food industry. The article calls on companies to adhere to quality standards, regulatory authorities to strengthen supervision, and jointly promote the healthy development of the industry. It also provides purchasing advice for consumers. The case highlights the need for greater transparency and accountability within the pet food sector to ensure pet safety and consumer confidence.

01/23/2026 Logistics Industry Insights
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North American Firms Use Trade Data to Boost Revenue

North American Firms Use Trade Data to Boost Revenue

This paper explores how foreign trade companies can leverage the BuzzFile business intelligence platform and U.S. customs data to accurately develop customers in the North American market. It focuses on building customer profiles using the business intelligence platform, verifying purchasing behavior with customs data, and integrating these resources to improve customer development efficiency. The paper also highlights relevant risks and compliance recommendations to help foreign trade companies achieve business growth in the North American market. The integrated approach aims to provide a more targeted and effective customer acquisition strategy.

01/23/2026 Customs Knowledge
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Brazilian Xennials Drive Black Friday Sales Via Shortform Video

Brazilian Xennials Drive Black Friday Sales Via Shortform Video

A recent Brazilian survey reveals that Generation X (individuals aged 45 and above) are emerging as the primary force behind Black Friday shopping. They favor online platforms and heavily rely on short video reviews to inform their purchasing decisions. Their spending is particularly strong in the home appliance and electronics categories. While electronics, appliances, and clothing are their main purchases, they exhibit more caution when it comes to personal care and beauty products. This highlights the growing influence of Gen X in the e-commerce landscape during major shopping events.

01/21/2026 Logistics Industry Insights
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Norways Ecommerce Market Offers Crossborder Growth Potential

Norways Ecommerce Market Offers Crossborder Growth Potential

This report provides an in-depth analysis of the Norwegian e-commerce market, highlighting its potential for cross-border sellers due to its high purchasing power and internet penetration. The report examines the market size, key platforms, consumer preferences, and competitive landscape. It also offers strategic recommendations on product selection, marketing, logistics, and customer service to help cross-border sellers successfully enter the Norwegian market. The insights provided aim to equip businesses with the knowledge needed to navigate the complexities and capitalize on the opportunities within this lucrative Nordic market.

01/21/2026 Logistics Encyclopedia
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Ocean Freight Rates from Shenzhen to Chicago Surge Amid Demand

Ocean Freight Rates from Shenzhen to Chicago Surge Amid Demand

This article provides a detailed analysis of the sea freight process from Shenzhen to Chicago, covering aspects like cargo receiving, customs declaration, transportation, and customs clearance. It delves into the various factors influencing shipping costs and offers practical advice on selecting shipping companies, scheduling shipments, and purchasing insurance. Furthermore, it includes a FAQ section. The aim is to help businesses and individuals better understand and utilize sea freight services for efficient international trade. This guide provides insights into optimizing logistics and navigating the complexities of China-US trade via ocean freight.

01/28/2026 Logistics
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