Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon sellers need to develop precise advertising strategies based on their stage and product category characteristics. Top sellers focus on market share expansion, mid-tier sellers emphasize new product development and traffic expansion, while bottom sellers should simplify operations and use low-cost traffic acquisition. Category characteristics such as traffic distribution and IDR (Impression Density Ratio) values influence advertising strategy choices and require customized approaches. A tailored strategy is essential for optimal advertising performance on Amazon.

01/05/2026 Logistics Industry Insights
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US Rail Freight Sees December Surge in Carloads Intermodal Traffic

US Rail Freight Sees December Surge in Carloads Intermodal Traffic

Data from the Association of American Railroads shows that U.S. rail freight and intermodal volumes both increased year-over-year in mid-December. Carload traffic saw significant growth with all ten commodity categories rising. For the full year, carload traffic slightly increased, but intermodal volume remained down compared to the previous year. Analysts attribute the year-end growth to economic resilience, energy demand, and easing supply chains. Future trends will depend on macroeconomic conditions and policy changes.

02/11/2026 Logistics
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3gtms Acquires Pacejet to Boost SMB Parcel Shipping Solutions

3gtms Acquires Pacejet to Boost SMB Parcel Shipping Solutions

3Gtms acquired Pacejet to expand its 3G-TM platform, reaching broader market channels and addressing complex parcel shipping needs. This acquisition strengthens 3Gtms' parcel capabilities and extends its reach into the mid-market. The integration of technologies is expected to enhance competitiveness. This move signals a trend towards integrated TMS platforms, which will help businesses improve logistics efficiency, reduce costs, and enhance customer satisfaction. The acquisition aims to create a more comprehensive solution for businesses managing diverse shipping requirements.

02/11/2026 Logistics
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Shipping Mooncakes to Sri Lanka for Midautumn Festival

Shipping Mooncakes to Sri Lanka for Midautumn Festival

As the Mid-Autumn Festival approaches, are you planning to send mooncakes to Sri Lanka? This guide provides detailed information covering key aspects such as choosing the right shipping method, packaging requirements, food labeling regulations, customs declaration procedures, and estimated shipping costs and tariffs. It helps you safely and quickly convey your best wishes, allowing overseas relatives and friends to share the joy of reunion. Ensure your mooncakes arrive smoothly and contribute to a festive celebration abroad.

02/02/2026 Logistics Encyclopedia
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Winter Storm Belgian Rail Strike Disrupt Global Supply Chains

Winter Storm Belgian Rail Strike Disrupt Global Supply Chains

Winter storm warnings are in effect for 30 US states, with severe snow expected in the South and high ice storm risk in the Southeast. The Mid-Atlantic and Northeast face heavy snow and wind. Several states have declared states of emergency, and widespread delays and cancellations are expected for road and air travel. Port operations may be disrupted, posing challenges to the supply chain. Adding to logistical pressures, a railway strike in Belgium is further straining European transportation.

02/03/2026 Logistics
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Doles Supply Chain Overhaul Sets CPG Industry Benchmark

Doles Supply Chain Overhaul Sets CPG Industry Benchmark

Dole Food Company's supply chain transformation exemplifies growth and innovation for mid-sized consumer goods companies. Through strategic investments in flexible manufacturing, lean logistics, and data-driven demand forecasting, Dole transformed its supply chain into a growth engine. This enabled rapid commercialization of new products while maintaining efficiency and quality at scale. Their experience offers valuable lessons for other enterprises. The transformation highlights the power of a responsive and agile supply chain in today's dynamic market.

02/04/2026 Logistics
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Doles Supply Chain Overhaul Boosts Midsized CPG Growth

Doles Supply Chain Overhaul Boosts Midsized CPG Growth

Dole will share its supply chain transformation experience at the 2025 NextGen Supply Chain Conference, highlighting how to turn the supply chain into a growth engine through agile manufacturing, lean logistics, and data-driven demand forecasting. Dole's case provides valuable lessons for mid-sized CPG companies, demonstrating how strategic investments and innovative practices can improve supply chain efficiency and drive growth and innovation. The presentation will focus on practical applications and key performance indicators achieved through the transformation.

02/04/2026 Logistics
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Supply Chain Professionals Explore 16 Career Transition Paths

Supply Chain Professionals Explore 16 Career Transition Paths

This article provides an in-depth analysis of 16 major transformation paths for supply chain professionals, covering internal lateral development, related functional extensions, professional consulting and training, cross-border integration into emerging fields, entrepreneurial transformation, and cross-industry transfer. It also offers robust job-change strategies, emphasizing capability building, internal transfers, and seizing mid-career window opportunities. The aim is to help practitioners achieve career mobility and build core competitiveness within the evolving supply chain landscape.

01/15/2026 Logistics Encyclopedia
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Echain ERP Boosts Crossborder Sellers for Amazon Tiktok Sales

Echain ERP Boosts Crossborder Sellers for Amazon Tiktok Sales

Facing the dual challenge of Amazon Prime Day and TikTok Shop's mid-year promotion, cross-border sellers need to move beyond a single-platform mindset and achieve synergy between both platforms. E-Cang ERP facilitates this by deeply integrating with both platforms, offering features like intelligent advertising optimization, a global sales dashboard, efficient order management, and intelligent inventory planning. These capabilities empower sellers to stand out in the fierce competition and achieve significant sales growth during peak seasons.

01/19/2026 Logistics Industry Insights
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Chatbots Boost Supply Chain Efficiency Customer Service

Chatbots Boost Supply Chain Efficiency Customer Service

Chatbots are rapidly penetrating the supply chain, enhancing efficiency and customer experience. Reports indicate adoption rates surged from 21% in late 2016 to 51% by mid-2017. Chatbots streamline information sharing, optimize the online shopping experience, and support omnichannel strategies. Industry leaders like SAP Ariba have already launched relevant applications, signaling a growing role for chatbots in the supply chain. This technology promises to improve communication, automate tasks, and ultimately create a more responsive and agile supply chain ecosystem.

01/29/2026 Logistics Industry Insights
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