Middle East Sees Surge in Home Fitness and Protective Gear Sales
Data from Middle Eastern e-commerce platform NOON shows a trend towards home-based and protective fitness consumption during winter. Protective gear like earplugs and muscle patches, along with home fitness equipment such as pull-up bars and resistance bands, are selling well. This reflects consumers' increased demand for practicality, cost-effectiveness, and scene adaptability. Noise protection and muscle warmth have become essential needs, and convenient home fitness is the mainstream. Consumers are prioritizing accessible and effective workouts within the comfort and safety of their homes.









