Amazon Sellers Focus on ACOS to Boost Ad Profitability

Amazon Sellers Focus on ACOS to Boost Ad Profitability

This article provides an in-depth analysis of the ACOS metric in Amazon Advertising, highlighting its significance and influencing factors. It emphasizes the importance of ACOS optimization for improving store profitability. The article proposes several ACOS optimization strategies, including optimizing ad placement bids, negating ineffective keywords, and leveraging long-tail keywords. The aim is to assist sellers in achieving refined advertising operations on Amazon, effectively controlling advertising costs, and ultimately enhancing profitability.

01/16/2026 Logistics Encyclopedia
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Microinfluencers Monetize Local Content on Xiaohongshu

Microinfluencers Monetize Local Content on Xiaohongshu

This article delves into strategies for low-follower Xiaohongshu accounts to achieve high monetization, emphasizing the importance of precise keyword placement and subtle content integration. By boosting local search ranking and building user trust, even with a limited follower base, accounts can effectively leverage local lifestyle traffic and generate substantial revenue. The key lies in understanding the platform's algorithm and tailoring content to resonate with local audiences, ultimately driving conversions and maximizing profitability.

01/23/2026 Logistics Industry Insights
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CH Robinson Adopts AI to Boost Freight Logistics Efficiency

CH Robinson Adopts AI to Boost Freight Logistics Efficiency

C.H. Robinson leverages generative AI to automate various stages of the freight lifecycle, including quoting, order placement, appointment scheduling, and in-transit tracking. This significantly enhances efficiency, reduces costs, and provides superior service to customers. The technology combines the company's vast data, domain expertise, and customer relationships to create a smart logistics ecosystem, leading the industry forward. This AI-powered approach aims to optimize operations and deliver enhanced value across the supply chain.

01/26/2026 Logistics
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Guide to Yandex Native Advertising in Russia

Guide to Yandex Native Advertising in Russia

This article details the advantages and account opening process of Yandex native advertising, emphasizing the importance of information authenticity, clear targeting, and adherence to platform policies. It also recommends finding professional agencies through the Dashu Cross-border platform for more efficient Yandex ad placement services, helping businesses successfully expand into the Russian market. Leveraging a specialized agency can optimize campaigns and navigate the complexities of the Yandex advertising ecosystem for better ROI and market penetration.

01/27/2026 Logistics Industry Insights
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Aliexpress Expands Rapidly in Saudi Ecommerce Market

Aliexpress Expands Rapidly in Saudi Ecommerce Market

AliExpress has successfully become the second most visited e-commerce platform in Saudi Arabia through strategies like celebrity endorsements, localized services, faster logistics, category expansion, and aggressive advertising. Its "Saudi Strategy" offers valuable lessons for other cross-border e-commerce platforms: a deep understanding of local culture and consumer habits, and providing products and services that meet local needs are crucial for success.

11/03/2025 Logistics Industry Insights
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Datadriven Lean Management Boosts Supply Chain Resilience

Datadriven Lean Management Boosts Supply Chain Resilience

IHS Markit research indicates that supply chain leaders prioritize spend analysis, category management, and risk management. Many organizations face challenges related to data and technology resource shortages. Companies need to strengthen data-driven lean management and build resilient supply chains by investing in data analytics tools, developing talent, and shifting mindsets. This will improve efficiency, reduce costs, and enhance risk response capabilities.

01/29/2026 Logistics Industry Insights
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Amazon Sellers Leverage Sorftimes Data Tools for Bestsellers

Amazon Sellers Leverage Sorftimes Data Tools for Bestsellers

This article unveils the golden rules for selecting winning products on Amazon, emphasizing the importance of category analysis, single product filtering, and competitor research. By leveraging the Sorftime tool, sellers can accurately identify high-potential products. The article also introduces the "Out-of-Stock New Products" selection strategy to quickly seize market opportunities, helping sellers create their own sales success stories.

02/02/2026 Logistics Industry Insights
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Ebay Sellers Target Niche Markets for Higher Profits

Ebay Sellers Target Niche Markets for Higher Profits

This article provides an in-depth analysis of eBay product selection methods and techniques. It covers hot-selling category analysis, the application of product selection tools, platform benchmarking, profit margin considerations, and practical tips to avoid common pitfalls. The aim is to help sellers accurately select products, tap into niche markets, improve profitability, and succeed in cross-border e-commerce.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Urged to Optimize Operations for Sales Growth

Amazon Sellers Urged to Optimize Operations for Sales Growth

This article delves into five common detail-oriented issues in Amazon operations, including image optimization, category selection, keyword strategy, Seller Central settings, and continuous optimization. By providing practical solutions, it helps sellers overcome operational bottlenecks, improve product ranking and conversion rates, and ultimately achieve sales growth. The focus is on actionable advice to enhance listing performance and boost visibility within the Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Ebay Growth Strategies Analyzed in Traffic Data Study

Ebay Growth Strategies Analyzed in Traffic Data Study

This article delves into the methods of acquiring and analyzing eBay traffic data. It dissects various traffic sources, including new account traffic, category traffic, and active account traffic. Furthermore, it proposes refined operation strategies such as optimizing product listings, participating in promotional activities, and providing excellent customer service. These strategies aim to help eBay sellers increase store traffic and improve overall performance.

12/31/2025 Logistics Encyclopedia
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