Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Jackaroo Card Game Tops Sales Charts in Middle East

Jackaroo Card Game Tops Sales Charts in Middle East

Jackaroo, a board game mobile app, has become a massive hit in the Middle East, topping the App Store download charts. Its success is attributed to product iterations (strengthening social features, introducing monetization), market strategies (TikTok traffic), cultural relevance (adaptation of an ancient board game), and competitive advantages (social interaction, localized design, user experience optimization). The Jackaroo case provides valuable lessons for other mobile game developers looking to enter the Middle Eastern market. It highlights the importance of understanding local culture and tailoring the game to resonate with the target audience.

01/27/2026 Logistics Industry Insights
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Brazils Mobile Gaming Boom Fueled by Local Ad Networks

Brazils Mobile Gaming Boom Fueled by Local Ad Networks

The Brazilian mobile game market holds immense potential but faces fierce competition. Local network CPI advertising offers an effective approach for mobile game companies expanding into Brazil, thanks to its precise targeting, diverse formats, and localized support. Combining this with meticulous operation and continuous optimization can help game developers achieve success in the Brazilian market. Focusing on understanding local player preferences and adapting marketing strategies accordingly is crucial for maximizing ROI and gaining a competitive edge.

01/21/2026 Logistics Industry Insights
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Can soul Street Revive Chinese Anime Ips in Mobile Gaming

Can soul Street Revive Chinese Anime Ips in Mobile Gaming

"Soul Street: King's Return" is a highly anticipated mobile game adapted from the top-tier Chinese animation IP, "Soul Street." This article analyzes the success of the "Soul Street" IP, explores the opportunities and challenges of IP-adapted mobile games, and provides an in-depth analysis of the debut PV of "Soul Street: King's Return." The article argues that the key to the success of IP-adapted mobile games lies in respecting the original work, innovating gameplay, and ensuring quality. With the rise of Chinese animation, the future of game adaptations based on Chinese animation IPs is promising.

01/15/2026 Logistics Industry Insights
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Global Demand Grows for Game Publishing and Novel Copyrights

Global Demand Grows for Game Publishing and Novel Copyrights

This curated selection focuses on diverse collaboration needs for game publishing abroad, covering distribution, promotion, monetization, and the search for original overseas novel copyrights. It provides practical guidance for industry professionals seeking overseas growth, with a particular focus on market opportunities in Taiwan, Southeast Asia, Europe, the Americas, and Latin America. It aims to offer insights into navigating these diverse regions and maximizing potential for success in the global market.

01/27/2026 HS Code Query
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Juejin Kuaichuhai Hires Fuzhou Editor for Ecommerce Growth

Juejin Kuaichuhai Hires Fuzhou Editor for Ecommerce Growth

Kuai Chuhai (Da Shu Cross-border) is hiring an editor in Fuzhou to be responsible for content creation and editing related to overseas markets. Candidates should possess knowledge of the internet or overseas expansion industries, have experience in content creation and editing, and demonstrate a strong interest in the internet industry and overseas mobile internet. The position is located in the Straits Software City, Minhou County, Fuzhou City.

01/23/2026 Logistics Industry Insights
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Pakistans Mobile Gaming Boom Slots Leverage Local CPI Networks

Pakistans Mobile Gaming Boom Slots Leverage Local CPI Networks

This article delves into the Pakistani mobile gaming market, exploring how Slots games can achieve efficient user acquisition through local ad network CPI traffic partnerships. It emphasizes user behavior insights, precise targeting, localized content creation and optimization, providing game developers with practical market promotion strategies. The analysis focuses on leveraging CPI campaigns within Pakistan's unique mobile ecosystem to maximize ROI and reach a relevant audience for Slots games, highlighting key considerations for successful implementation.

01/27/2026 Logistics Industry Insights
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Key Steps for Secure Overseas Remittances

Key Steps for Secure Overseas Remittances

This article introduces HASPDEHHWTS, the SWIFT/BIC code for Hamburger Sparkasse, highlighting its significance in international remittances. By understanding the correct bank information and SWIFT code, you can effectively ensure the security of your funds and the smoothness of transactions.

09/04/2025 International Settlement
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Crossborder Ecommerce Firms Optimize Overseas Warehouses

Crossborder Ecommerce Firms Optimize Overseas Warehouses

Overseas warehouses are crucial for improving logistics efficiency in cross-border e-commerce. This paper explores the rise of overseas warehouses, analyzes suitable product categories, emphasizes data-driven and refined operational management, and proposes key indicators for benefit evaluation. By selecting appropriate product categories and implementing efficient operations, companies can fully leverage the advantages of overseas warehouses.

01/04/2026 Logistics Encyclopedia
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Tiktok Expands Ecommerce into Overseas Markets

Tiktok Expands Ecommerce into Overseas Markets

This article delves into the market potential, development prospects, and user characteristics of TikTok E-commerce. It provides a detailed operation guide for novice sellers, covering aspects such as account positioning, algorithm mastery, content optimization, popular product creation, and data analysis. Furthermore, it shares successful cases and pitfalls to avoid, aiming to help sellers better tap into the goldmine of TikTok E-commerce. The guide focuses on practical strategies to navigate the platform and maximize sales opportunities.

01/04/2026 Logistics Industry Insights
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