Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Ridges DTC Strategy Why Tiktok Falls Short for Growth

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights
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Dashu Crossborder Launches Ecommerce Integration Platform

Dashu Crossborder Launches Ecommerce Integration Platform

Dashu Cross-border is a comprehensive service platform focused on the cross-border e-commerce sector. By integrating industry information, building event platforms, and optimizing resource matching, it provides one-stop solutions for practitioners. With an open ecosystem at its core, the platform is committed to empowering China's cross-border e-commerce industry and promoting its innovation and development. It aims to connect businesses, share insights, and facilitate growth within the dynamic cross-border market.

01/06/2026 Logistics Industry Insights
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SHEIN Expands Platform to Crossborder Sellers

SHEIN Expands Platform to Crossborder Sellers

This article details the process, required materials, and progress tracking methods for cross-border sellers onboarding the SHEIN platform. It also outlines the types of supplier recruitment. The aim is to help factories with strong capabilities and cross-border e-commerce sellers seize the opportunities presented by SHEIN, successfully onboard, and achieve business growth. It provides a comprehensive guide for those looking to become part of the SHEIN ecosystem as either a seller or a supplier.

01/06/2026 Logistics Industry Insights
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Dashu Platform Streamlines Crossborder Ecommerce Listings

Dashu Platform Streamlines Crossborder Ecommerce Listings

This article, from the perspective of a data analyst, deeply analyzes the product sourcing process of the Dashu Cross-border platform. It provides a detailed operational guide, covering everything from enterprise authentication and merchant center login to product information filling, review submission, and inquiry handling. This guide helps you efficiently publish your products and seize new opportunities in cross-border e-commerce.

01/20/2026 Logistics Encyclopedia
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Conveys Platform Enhances Ecommerce Delivery Management

Conveys Platform Enhances Ecommerce Delivery Management

Convey's Delivery Exception Management (DEM) platform addresses the challenges of e-commerce's 'last mile' delivery. By connecting data and processes, the platform empowers shippers to proactively identify, collaborate on, and resolve delivery exceptions, enhancing customer experience and driving higher ROI. Early adopters have seen an average 80% improvement in exception resolution speed and a 6 to 10x return on investment.

01/28/2026 Logistics
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New Platform Cuts Shenzhenmalaysia Shipping Costs

New Platform Cuts Shenzhenmalaysia Shipping Costs

Say goodbye to tedious inquiries. The Shenma Sea Freight Quote platform offers a one-stop solution for sea freight from Shenzhen to Malaysia. It features real-time quotes, intelligent schedules, full tracking, and 24/7 customer service. Transparent and fair pricing saves time and effort. Partnering with multiple well-known shipping companies ensures cargo safety and reliability, helping businesses efficiently expand into overseas markets. Get instant quotes and streamlined logistics for your Shenzhen-Malaysia shipments.

01/30/2026 Logistics
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Globaltranz Launches Datadriven Freight Platform Gtzamp

Globaltranz Launches Datadriven Freight Platform Gtzamp

GlobalTranz introduces GTZamp, a digital freight matching solution powered by predictive analytics, designed to provide enterprise-level shippers with more efficient and intelligent transportation management. GTZamp utilizes features like load affinity analysis, carrier matching, cost forecasting, and volume prediction. Combining GlobalTranz's robust data foundation and industry expertise, GTZamp helps shippers optimize transportation processes, reduce costs, and improve efficiency. It enables data-driven decision-making for better freight management and streamlined operations.

02/04/2026 Logistics
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UPS Revises Strategy Over Tariffs Market Volatility

UPS Revises Strategy Over Tariffs Market Volatility

UPS is adjusting its strategy to address challenges posed by tariffs and market uncertainties. The company is enhancing its competitiveness through cost reductions, decreasing reliance on Amazon, and launching new services. These efforts aim to regain market confidence and explore new growth opportunities in a complex environment.

08/06/2025 Logistics
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Uruguay Unveils Port Strategy for Sustainable Growth

Uruguay Unveils Port Strategy for Sustainable Growth

Uruguay's National Port Administration (ANP) is dedicated to improving the management and development of public ports, aiming to establish Uruguay as a global logistics center. The focus is on sustainable development and international cooperation to promote national economic growth.

08/05/2025 Logistics
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