Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and NIO successfully entered the European market by collaborating with local influencers, leveraging authentic content and user perspectives. Xpeng gained trust in France through partnerships with 100 BORNES, while NIO enhanced its international visibility and technological image with K1CarTV and Battle Point. This case highlights that precise audience targeting, high-quality content, long-term partnerships, and data-driven strategies are crucial for successful brand globalization. These collaborations built trust and credibility, proving influencer marketing's effectiveness in navigating new markets and connecting with European consumers.

Biden Allocates 28B to Boost US EV Battery Production

Biden Allocates 28B to Boost US EV Battery Production

The Biden administration announced $2.8 billion in grants to expand U.S. electric vehicle battery production and reduce reliance on China. The funding will support 20 companies in building or expanding battery and component manufacturing facilities, covering the entire supply chain from raw materials to recycling. Simultaneously, the "American Battery Materials Initiative" was launched to secure the supply of critical minerals. This initiative aims to reshape the U.S. electric vehicle supply chain and enhance domestic competitiveness.

Mercedesbenz Trucks Expands Local Production in China

Mercedesbenz Trucks Expands Local Production in China

This article analyzes new aftermarket developments, including the localization of domestic Mercedes-Benz Actros, BoTai IoV's new round of financing, and Huier Intelligent's Pre-A round. It reveals that intelligentization, localization, and unmanned operation are the main development trends in the current automotive aftermarket. These trends will jointly promote the transformation and upgrading of the automotive aftermarket, bringing higher quality products and services to consumers. The convergence of these factors suggests a significant shift towards more advanced and accessible automotive solutions within the Chinese market.

01/27/2026 Logistics
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