Taboola Boosts Ecommerce Growth in US and Europe

This article provides an in-depth analysis of Taboola native advertising strategies for cross-border e-commerce in Europe and the US. It highlights the advantages of its intelligent recommendation mechanism for precisely reaching target audiences. The article covers key areas such as market analysis, audience targeting, content creation, ad placement, and performance evaluation. It aims to provide businesses with practical promotion solutions to help them succeed in the European and American markets.

Online Advertising Shifts From SEO to Paid Traffic Bidding

This article delves into the evolution of online advertising, from display and targeted ads to bidding advertising, revealing the evolutionary logic from 'guaranteed volume' to 'guaranteed price'. It explores future trends such as programmatic buying and native advertising, providing practical suggestions for cross-border e-commerce advertising strategies. The aim is to help businesses achieve effective traffic monetization. The article provides insights into optimizing ad campaigns and maximizing return on investment in the competitive online advertising landscape.

Supercell Bets on AI to Dominate Gaming Industry

Supercell is actively embracing AI, viewing it as a key force in reshaping the gaming industry. Through three strategic pillars: internal efficiency improvement, operational optimization, and AI-native game exploration, Supercell is building a clear AI blueprint. The company emphasizes AI as an assistive tool, not a replacement for creativity, and adheres to a player-first principle, committed to creating more innovative and personalized gaming experiences. This strategic approach aims to lead the future development of the gaming industry.

3gtms Acquires Pacejet to Boost Midmarket TMS and Parcel Shipping

3Gtms has acquired Pacejet to expand its TMS platform into the mid-market and parcel shipping sectors. Pacejet's cloud-native, multi-carrier shipping software will enhance 3Gtms' parcel shipping capabilities, providing a more comprehensive TMS solution. This acquisition will help 3Gtms enter the mid-market, improve customer satisfaction, and strengthen its market position. The integration aims to offer broader functionality and cater to a wider range of shipping needs, ultimately solidifying 3Gtms' standing as a leading TMS provider.

02/04/2026 Logistics

Brands Harness Tiktok User Content for Viral Growth

Brands achieve success on TikTok through UGC marketing. Key strategies include defining specific UGC types, creating branded hashtags, collaborating with influencers, leveraging Duet/Stitch features, and utilizing ad campaigns. This approach helps build trust with Generation Z and enhance brand loyalty. By encouraging user-generated content and actively engaging with the TikTok community, brands can significantly increase their visibility and resonance with a younger, digitally native audience. This fosters a sense of authenticity and connection, ultimately driving brand growth and advocacy.

Small Brands Leverage Tiktok for 100K Sales Growth

This article reveals strategies for small brands to achieve explosive sales growth through TikTok marketing. Using the prebiotic soda brand Poppi as an example, it deeply analyzes the importance of native content creation, the use of Spark Ads advertising tools, and long-term brand building. It provides a practical guide for businesses marketing on the TikTok platform, highlighting key tactics for engaging audiences and driving conversions. Learn how to leverage TikTok's unique features to amplify your brand's reach and achieve significant revenue growth.

Douyin Infeed Ads Key Strategies for Success

This article provides an in-depth analysis of the three main forms of TikTok in-feed advertising: native ads, branded hashtag challenges, and top view ads. It offers a comprehensive guide for advertisers, covering the distinctions, placement requirements, and selection techniques for each ad format. The aim is to assist advertisers in choosing the most suitable advertising strategy to achieve optimal advertising results. This guide helps advertisers understand the nuances of each format to maximize their ROI on the TikTok platform.

Manhattan Associates Launches Adaptive TMS for Logistics

Manhattan announces its cloud-native TMS, Manhattan Active Transportation Management. It's self-configuring and self-adjusting, accelerating transportation optimization, enhancing decision intelligence, and simplifying operations to build a resilient supply chain. This solution aims to provide greater agility and responsiveness to changing market conditions, enabling businesses to optimize routes, manage carriers effectively, and improve overall transportation efficiency. The platform's advanced features are designed to streamline processes and reduce costs, ultimately leading to a more robust and adaptable supply chain network.

01/17/2026 Logistics

Bamboo Rose AI Enhances Retail Product Development

Bamboo Rose will showcase the "Decision Intelligence" capabilities of its AI-native TotalPLM™ platform at NRF 2026. Leveraging AI-powered workflows and an Agent-first architecture, the platform helps retailers and brands optimize product development and supply chains. This reduces manual intervention, accelerates product launches, and improves sales and profit margins, ultimately enabling them to gain a competitive edge. The platform aims to streamline processes and provide intelligent insights for better decision-making throughout the product lifecycle, from concept to consumer.

Chen Tianqiaos AI Firm Pioneers Cognitivebased Management Shift

Tianqiao Chen argues that the deep integration of AI into business operations challenges traditional management models. He believes AI-Native enterprises must rewrite their DNA, building a new organizational form where architecture is intelligence, growth is compound interest, memory is evolution, execution is training, and people are meaning. He calls for a new operating system dedicated to 'cognitive evolution' to navigate this transformative landscape. This shift requires a fundamental rethinking of organizational structure and processes to leverage AI's potential effectively.