Tmall Reorganizes to Boost Digital Retail Transformation
Tmall has undergone a comprehensive organizational upgrade, centered around its New Retail strategy. Three major business divisions have been established: Consumer Electronics, Home & Living, and Platform Operations. This aims to accelerate brand digital transformation and consumption upgrade. Yin Jing will support globalization efforts. The Tmall New Retail Platform division promotes online-offline integration, aiming to build a more efficient and intelligent business ecosystem. This seeks to bring a new lifestyle to consumers by creating seamless shopping experiences and leveraging data-driven insights.









