Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

Ecommerce Boom Drives Surge in Air Cargo Hazardous Goods

Ecommerce Boom Drives Surge in Air Cargo Hazardous Goods

This article analyzes the market trends and compliance challenges faced by air transport of dangerous goods driven by e-commerce growth. It focuses on interpreting the key updates of the 65th edition of the IATA DGR and proposes how companies should embrace digitalization, strengthen compliance management, and enhance employee training to cope with the ever-changing dangerous goods transportation environment. The aim is to ensure both safety and efficiency, and jointly build aviation transportation safety.

UPS Streamlines Shipping Address Accuracy Policy

UPS Streamlines Shipping Address Accuracy Policy

UPS will implement a new policy starting July 9, 2025, prohibiting address changes after shipment. Ensuring accurate delivery becomes crucial. It is essential to confirm the correct address with the recipient to avoid unnecessary delays and losses.

09/16/2025 Logistics
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