Kenco has acquired the 3PL business of Drexel Industries along with its four warehouse locations, enhancing its logistics network in North America. This acquisition will improve Kenco's service capabilities in Canada, providing clients with a wider range of logistics solutions and integrating 100 employees from Drexel.
The music industry leverages overseas KOLs for promotion on platforms like TikTok and Instagram. Short videos and live streams are common formats. Key considerations include defining objectives, selecting appropriate KOLs, developing creative content, monitoring data, and mitigating risks. Focusing on these aspects is crucial for successful music promotion campaigns targeting international audiences and leveraging the power of influencer marketing in the overseas market.
E-commerce giants Amazon and Walmart are actively merging online and offline channels. Amazon is expanding its physical retail presence through technological innovation, while Walmart is focusing on e-commerce to build an omnichannel retail empire. Facing market changes, Chinese sellers need to optimize their overseas expansion strategies, accurately target customer groups, and embrace omnichannel brand experiences to gain an advantage in the future retail battle. This includes adapting to new consumer behaviors and leveraging data analytics to personalize the shopping experience.
Ocean freight rates have plummeted, posing challenges for cross-border e-commerce. Excess capacity and decreased demand have led to significant price drops, putting pressure on sellers' costs and intensifying competition. The overseas expansion of domestic e-commerce giants further exacerbates the 'involution' in foreign markets. While import e-commerce cools down, the export market faces fierce competition, making future development uncertain. Sellers must adapt to the changing market dynamics and explore new strategies to maintain profitability and competitiveness in this volatile environment.
Shenzhen Explosion Proof Optoelectronics Co., Ltd. is a leading player in the LED lighting industry, focusing on overseas markets and providing commercial and industrial lighting ODM products. With strong technical capabilities, a rich product line, and market insights, the company collaborates with numerous internationally renowned brands, generating annual revenue exceeding 1 billion and net profit nearing 200 million. Looking ahead, the company plans to expand its scale through an IPO and explore new channels such as cross-border e-commerce.
Shenzhen's cancellation of overseas trademark subsidies presents cost challenges for cross-border e-commerce businesses. Companies should refine budget management, improve trademark registration success rates, pay attention to subsidy policies in other regions, emphasize the long-term value of trademarks, and seek cooperation with professional institutions to address the new situation and enhance competitiveness. This shift requires businesses to adopt a more strategic and proactive approach to trademark management, focusing on efficiency and long-term brand building rather than relying on subsidies.
The independent website model in cross-border e-commerce offers a new approach for brands going global. Merchants can independently control data, shape brand image, expand marketing channels, increase profit margins, and lower entry barriers. Independent websites help merchants establish a competitive advantage in overseas markets and achieve sustainable development. This model empowers businesses to build direct relationships with customers, fostering loyalty and providing valuable insights for product development and marketing strategies, ultimately leading to long-term success in the global marketplace.
Amazon FBA New Rule: Effective October 14th, the automatic removal cycle for unsellable inventory is shortened from 30 days to 14 days, with removal frequency increasing to twice a month. Sellers need to strengthen inventory management, regularly check and optimize product quality, and promptly handle unsellable inventory to avoid losses. It is recommended to establish overseas warehouses or after-sales points to handle high-value goods. This change necessitates proactive inventory control and potentially alternative solutions for managing unsellable items.
In the first 11 months of 2025, Fujian's Christmas supplies exports reached 2.84 billion yuan, accounting for 70% of the province's total festive product exports. Driven by a complete industrial chain, product innovation, and eco-friendly advantages, Fujian's Christmas supplies are popular in markets like the EU and Latin America. Key drivers for export growth include early release of overseas orders, diversified market layout, and policy support. Fujian's "Christmas economy" has extended to new sectors such as food, demonstrating strong development potential.
GXO Logistics has signed a global strategic cooperation agreement with Blue Yonder to upgrade its warehouse management system, addressing customer demands for a flexible and efficient supply chain. This collaboration will enhance GXO's logistics capabilities, allowing customers to respond quickly to market changes and improve overall operational efficiency.
