Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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Amazon Launches Search Query Dashboard to Boost Seller Sales

Amazon Launches Search Query Dashboard to Boost Seller Sales

The Amazon Search Query Performance dashboard is a crucial tool for brand sellers to unlock sales growth. By analyzing customer search behavior, sellers can optimize keyword strategies, improve product listings, adjust advertising campaigns, and discover new product opportunities. This dashboard provides key data such as search volume, click-through rate, and conversion rate, helping sellers comprehensively understand product performance and enhance their competitiveness on the Amazon platform. It allows for data-driven decisions to improve visibility and drive sales.

01/04/2026 Logistics Industry Insights
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Amazon Seller Tops Rankings with Strategic PPC Optimization

Amazon Seller Tops Rankings with Strategic PPC Optimization

An Amazon seller successfully broke through in the high-priced product category through refined operations. Avoiding price wars, the seller optimized advertising strategies and implemented precise targeting, ultimately pushing the new product to the top. This demonstrates that high-priced products can achieve explosive sales on Amazon through careful planning and execution. The focus was on value proposition and reaching the right customer, rather than simply competing on price, resulting in significant success and a top-ranking product.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Risk Visibility Over New Attribute Rules

Amazon Sellers Risk Visibility Over New Attribute Rules

Amazon Listing rules have been significantly updated, with new mandatory attributes added to certain product categories. Sellers must immediately review and update their listings to avoid suppression. This article provides a detailed interpretation of the new regulations, their impact, and corresponding strategies. It also shares Listing optimization techniques to help sellers enhance their competitiveness. Key actions include checking for missing attributes, updating product information, and optimizing titles and descriptions for improved visibility and search ranking. Staying compliant and proactive is crucial for maintaining a successful presence on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Bans Unsafe Chargers Expands Seller Logistics

Amazon Bans Unsafe Chargers Expands Seller Logistics

Amazon removed non-compliant chargers, emphasizing product safety. They launched a new logistics service, AWD, to help sellers reduce costs and improve efficiency. Amazon is also adjusting its logistics layout to optimize resource allocation. Cross-border e-commerce is steadily developing, with the Small and Light program and B2B pricing automation providing more opportunities for sellers. Sellers need to pay attention to policy changes and adjust their business strategies accordingly. This includes staying informed about product safety regulations and leveraging new logistics solutions for cost-effective operations in the global marketplace.

12/31/2025 Logistics
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The Predicament of Frozen Product Wholesalers Shrinking Space for Survival and Exploration of Solutions

The Predicament of Frozen Product Wholesalers Shrinking Space for Survival and Exploration of Solutions

Secondary wholesalers in the frozen food industry are facing unprecedented market competition, as primary wholesalers, e-commerce platforms, and manufacturers increasingly encroach upon their space. Their traditional roles are being redefined. Despite numerous challenges, some secondary wholesalers are exploring survival strategies through transformation and innovation, especially in rural and remote markets which still hold significant potential.

06/13/2025 Logistics
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Crude Oil and Tanker Stocks Show Diverging Market Trends

Crude Oil and Tanker Stocks Show Diverging Market Trends

At the beginning of 2025, the global tanker market faces uncertainty, with marked divergence in the performance of crude and product oil tanker stocks. Product oil tankers are pressured by an increase in new vessel deliveries and a slowdown in demand growth, while crude oil tankers show a more positive outlook due to recovering demand and turbulence in the international market.

05/12/2025 Logistics Industry Insights
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Amazon Tweaks Review Algorithm Affecting Seller Rankings

Amazon Tweaks Review Algorithm Affecting Seller Rankings

Significant adjustments are coming to Amazon's review display rules! Factors like buyer login status, reviewer ranking, and review length now influence review sorting. Sellers need to closely monitor these changes. Optimize product detail pages and actively encourage high-quality reviews to improve product visibility and conversion rates. Understanding and adapting to these new rules is crucial for maintaining a competitive edge on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adapt to Social Shopping Shift

Amazon Sellers Adapt to Social Shopping Shift

Amazon has launched a social shopping feature called Inspire. Sellers need to focus on short video content, influencer marketing, and optimize product detail pages. Data-driven operations and adherence to product quality are crucial to seize opportunities in this new arena and achieve store growth. Mastering these aspects will be key for sellers looking to succeed within Amazon's Inspire platform and drive sales.

01/06/2026 Logistics Industry Insights
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Coupang Launches Data Analytics Tool for Sellers

Coupang Launches Data Analytics Tool for Sellers

Coupang's new "Statistics Data" feature is now live, allowing sellers to intuitively grasp key data points such as product views, visitor count, add-to-cart numbers, and conversion rates. This facilitates refined operations, boosts purchase conversion rates, and achieves multiplied sales. Data analysis tables are readily available to help you gain a more direct understanding of product information and formulate precise operational strategies.

01/05/2026 Logistics
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