Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Taobao Tmall Sellers Urged to Prioritize Value Over Branding

Taobao Tmall Sellers Urged to Prioritize Value Over Branding

New Taobao and Tmall stores face traffic challenges and need to shift from relying on label matching to focusing on traffic value. Through refined operations, improve product competitiveness, optimize user experience, cultivate high-value users, and accumulate genuine transactions. This will gradually break through the label deficiency and achieve a successful breakthrough for new stores. By prioritizing user engagement and conversion, these stores can build a solid foundation for sustainable growth and overcome the initial hurdles of limited visibility and brand recognition.

01/19/2026 Logistics Industry Insights
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Rail Firms Adjust Supply Chains Amid Baltimore Port Closure

Rail Firms Adjust Supply Chains Amid Baltimore Port Closure

The blockage of the Port of Baltimore prompted Norfolk Southern and CSX to quickly reallocate capacity and launch intermodal dedicated lines to ensure the transportation of critical materials like coal, alleviating supply chain pressure. This highlights the crucial role of intermodal transport in enhancing supply chain resilience. It also indicates that rail transport will play a more significant role in future supply chains, developing towards intelligent, green, and integrated operations. The swift response demonstrates the adaptability and importance of rail in mitigating disruptions and maintaining essential supply flows.

11/03/2025 Logistics
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Uks DHL Teams with Zigzag to Simplify Ecommerce Returns

Uks DHL Teams with Zigzag to Simplify Ecommerce Returns

DHL eCommerce UK expands its partnership with ZigZag to launch an international returns solution, aiming to simplify cross-border e-commerce returns, reduce retailer costs, and enhance consumer experience. The solution facilitates easy returns via an online portal and a fast, reliable logistics network, helping retailers recover export duties. This initiative addresses the challenges of international returns arising from the rise of social e-commerce and is expected to promote the development of the cross-border e-commerce industry. It offers a streamlined and cost-effective approach to managing returns.

11/03/2025 Logistics
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Dongguan Launches Trial Operation of China-europe Railway Express (guangdong-manzhouli-russia): Opening a New Logistics Channel

Dongguan Launches Trial Operation of China-europe Railway Express (guangdong-manzhouli-russia): Opening a New Logistics Channel

On September 25, 2023, the Dongguan Shilong officially launched the trial operation of the China-Europe Railway (Guangdong-Manzhouli-Russia), marking the opening of this international logistics channel. The train is expected to cover over 11,000 kilometers in just 15 days, linking trade between China and Russia. Since its operations began in 2013, the Shilong Logistics Center has continuously provided efficient logistical services for trade with Central Asia and Central Europe. The launch of this route will enhance the construction of the Sino-Russian trade industrial park and promote regional economic development.

09/26/2023 Logistics
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Baiyun Network Expands Iberian Ecommerce with Spain Small Package Service

Baiyun Network Expands Iberian Ecommerce with Spain Small Package Service

The Baiyun Network Spain Small Packet launch was a success, focusing on the blue ocean market in Spain and introducing efficient and economical logistics solutions. By optimizing the supply chain and integrating resources, Baiyun Network helps cross-border e-commerce sellers reduce costs and improve efficiency. With a delivery time of 5-8 days, competitive pricing, and a transparent tracking system, it provides a solid guarantee for tapping into the Iberian Peninsula market. This ensures a reliable and cost-effective solution for businesses looking to expand into Spain.

01/05/2026 Logistics
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Industryacademia Partnership Aims to Strengthen Logistics Talent Pipeline

Industryacademia Partnership Aims to Strengthen Logistics Talent Pipeline

To address logistics challenges arising from global trade shifts, an industry-academia collaboration program will launch in 2026. It aims to cultivate future talent in material handling, supply chain, and logistics through practical learning and industry exchange, enhancing supply chain efficiency and resilience. Targeting high school students, university students, and educators, the program fosters continuous development within the logistics sector. The initiative seeks to equip participants with the skills and knowledge needed to navigate the evolving landscape and contribute to a more robust and adaptable supply chain ecosystem.

01/20/2026 Logistics
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XPO Expands Usmexico Crossborder Services Amid Nearshoring Surge

XPO Expands Usmexico Crossborder Services Amid Nearshoring Surge

XPO has upgraded its US-Mexico cross-border service with the launch of XPO+, designed to meet nearshoring demands and solidify its leading position in the US-Mexico cross-border transportation sector. This upgrade involves expanding port access, increasing capacity, and optimizing technology. The move comes as Mexico becomes the largest importer to the United States and an increasingly important global manufacturing hub. This highlights XPO's keen understanding of market trends and its strategic positioning to capitalize on the growing demand for efficient and reliable cross-border solutions.

01/20/2026 Logistics
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon sellers are currently experiencing a wave of brand removals, affecting thousands of brands. The primary suspected cause is inconsistencies between the trademark registration entity and the store entity. Sellers are advised to remain calm, avoid hasty appeals, closely monitor industry trends, and immediately self-check their store's brand information. Furthermore, it's crucial to prioritize brand compliance and adhere to Amazon's brand policies to mitigate future risks and ensure account stability.

01/04/2026 Logistics Industry Insights
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