Amazon Suspends More Sellers in Brand Policy Crackdown
On September 23rd, Amazon conducted another large-scale account suspension, impacting tens of thousands of sellers, primarily due to brand association. This report delves into various association types, including multi-store authorization, malicious follow-selling, whitelisting, and service provider registration. It offers appeal strategies tailored to different scenarios. Emphasizing the importance of compliant operations, the report advises sellers to adopt a single-store, single-brand model, ensure verifiable legal entity information, self-register trademarks, and standardize operations to navigate increasingly stringent platform rules.
