Amazon Enhances AB Testing Tools for Seller Conversions

Amazon Enhances AB Testing Tools for Seller Conversions

Amazon's 'Manage Your Experiments' feature has been upgraded with similarity alerts and auto-publish functionality, helping sellers conduct A/B tests more efficiently, optimize listings, and increase conversion rates. The auto-publish feature sets a 66% data improvement threshold to ensure significant optimization results. Sellers should take full advantage of these new features to continuously test and optimize, enhancing their operational capabilities. This update streamlines the A/B testing process and provides data-driven insights for improved listing performance on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Ads Boost ROI with Datadriven Dayparting Strategy

Amazon Ads Boost ROI with Datadriven Dayparting Strategy

This article delves into Amazon Advertising's dayparting strategy, highlighting its role in resolving budget wastage and improving ROI. It elaborates on the triple logic of dayparting price adjustments, budget management, and ad placement bidding. Using dayparting budgeting as an example, it provides practical guidance. The article also cautions sellers against using dayparting strategies in the early stages of new product promotion and advises against over-reliance. It emphasizes that data analysis and continuous optimization are crucial for the success of dayparting strategies.

12/30/2025 Logistics Industry Insights
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Douyin Store Merchants Guide Datadriven Business Models

Douyin Store Merchants Guide Datadriven Business Models

This article provides an in-depth analysis of three business models under the new TikTok Shop policies: merchant mode, influencer mode, and hybrid mode. It compares their advantages, disadvantages, and applicable scenarios, offering a selection guide and data analysis. The aim is to help merchants make informed decisions based on their own circumstances and seize the opportunities in TikTok e-commerce. This guide helps businesses understand which model best suits their needs to maximize success within the platform's evolving landscape.

12/30/2025 Logistics Industry Insights
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Trucking Executives Prepare for Prolonged Demand Slump by 2026

Trucking Executives Prepare for Prolonged Demand Slump by 2026

Trucking executives are anxiously awaiting the new year, hoping that pent-up demand in 2026 will translate into higher freight rates, driving both truckload and less-than-truckload segments back to profitability. Macroeconomic conditions, fuel prices, labor costs, and environmental regulations are all creating operational pressures for the industry. Companies are actively adjusting their strategies to meet these challenges, but whether the industry can turn the corner remains uncertain. The industry faces a complex interplay of factors that will determine its financial future.

01/15/2026 Logistics Industry Insights
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Unions React to Union Pacificnorfolk Southern Merger Proposal

Unions React to Union Pacificnorfolk Southern Merger Proposal

The proposed $85 billion merger between Union Pacific and Norfolk Southern is under scrutiny, with labor unions expressing concerns about job security and fair treatment. The Surface Transportation Board (STB) will conduct a comprehensive review, balancing the interests of all stakeholders. The merger aims to enhance efficiency and improve service, with the anticipation of collaborative success and a new chapter in rail freight. The unions' perspective on job protection and equitable conditions will be a key factor in the STB's decision.

01/15/2026 Logistics
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Allegro Fends Off Temu in Polands Ecommerce Market

Allegro Fends Off Temu in Polands Ecommerce Market

The Polish e-commerce market is experiencing fierce competition. Local giant Allegro is showing steady growth, while Temu is rapidly rising due to its expanding user base. Amazon faces challenges, and TikTok Shop is poised to enter the market. Understanding the strategic moves of each platform and the evolving market dynamics is crucial for seizing new opportunities in the Central and Eastern European e-commerce landscape. The competition between established players and newcomers will shape the future of online retail in Poland.

01/15/2026 Logistics Industry Insights
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Amazon Sellers Face Major 2025 Marketplace Changes

Amazon Sellers Face Major 2025 Marketplace Changes

Amazon sellers are facing a compliance storm, making extensive operations unsustainable. Refined operations and data-driven decision-making are crucial for survival. E-Cang ERP helps sellers gain insights into advertising performance, optimize listings, control profits and inventory, enhance competitiveness, and meet new Amazon challenges. It provides comprehensive data analysis tools for informed decision-making, ensuring compliance and efficient resource management. This empowers sellers to navigate the evolving Amazon landscape and achieve sustainable growth by leveraging data and adhering to regulations.

12/30/2025 Logistics Industry Insights
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Prologis Reports Rising Demand in Logistics Real Estate

Prologis Reports Rising Demand in Logistics Real Estate

The Prologis IBI Index indicates a rebound in logistics real estate demand, with growth in net absorption, new lease signings, and the development pipeline. Key drivers include e-commerce expansion, supply chain diversification, and manufacturing reshoring. However, the market still faces challenges such as rising interest rates and labor shortages. Investors and developers need to reassess their market strategies to capitalize on emerging opportunities. The index signals a potential shift from contraction to expansion, requiring careful navigation of the evolving landscape.

01/15/2026 Logistics Industry Insights
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Ecommerce Sellers Shift to Independent Sites As Platform Costs Soar

Ecommerce Sellers Shift to Independent Sites As Platform Costs Soar

As the dividends of cross-border e-commerce diminish, independent websites are becoming a new choice for brands going global. They offer control over data, improved profit margins, and enhanced brand building, facilitating long-term growth. However, clear planning and operation are essential for success. Building an independent website allows companies to directly connect with customers, build stronger relationships, and tailor their marketing efforts. This approach offers more flexibility and control compared to relying solely on established e-commerce platforms.

01/07/2026 Logistics Industry Insights
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SAS Joins Skyteam Ending Star Alliance Era

SAS Joins Skyteam Ending Star Alliance Era

Scandinavian Airlines (SAS) joining SkyTeam prompts reflection on the shifting landscape of airline alliances. This analysis examines the evolution of airline alliances, regional capacity share disparities, and SAS's strategic considerations and future opportunities. While this alliance switch doesn't fundamentally disrupt the existing order, it presents new challenges for airport operators and related alliances. The European aviation market may face increased volatility as a result. The move highlights the dynamic nature of airline partnerships and their impact on market competition and consumer choices.

01/07/2026 Logistics Industry Insights
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