Ebay Simplifies Brand Authorization Process for Sellers

Ebay Simplifies Brand Authorization Process for Sellers

This article provides a detailed guide to the complete eBay brand authorization submission process. It covers steps such as logging into the Seller Hub, accessing the Brand Management page, selecting the brand type, filling in brand information, uploading brand authorization documents, and submitting the brand for review. The aim is to help sellers understand how to compliantly sell branded goods on the eBay platform and avoid infringement risks. This ensures sellers are properly authorized and adhere to eBay's policies regarding brand ownership and intellectual property.

02/03/2026 Customs Knowledge
Read More
Effective Product Strategies Boost Sales on Douyins Ecommerce Platform

Effective Product Strategies Boost Sales on Douyins Ecommerce Platform

This article delves into the core logic and practical techniques of product selection for TikTok Shop, emphasizing the importance of high profit margins, trending topics, and differentiated competition. It provides strategies such as focusing on niche markets, uncovering niche products, and capitalizing on seasonal goods. The article also reminds sellers that product selection should align with store positioning, focus on sourcing advantages, conduct data analysis, and manage risks. Ultimately, it aims to help merchants achieve daily sales of thousands of orders on TikTok Shop.

01/06/2026 Logistics Industry Insights
Read More
Ribbed Down Jackets Drive Shenzhen Couples Ecommerce Boom

Ribbed Down Jackets Drive Shenzhen Couples Ecommerce Boom

Shenzhen-based couple behind "alright then" capitalized on the niche trend of "ribbed down jackets," growing their Taobao store to over 100 million RMB in annual sales and reaching the top spot within four years. Their success stems from a keen insight into fashion trends, rapid supply chain response, and the support of e-commerce platforms. This case reveals the synergy between design thinking, platform prediction, and merchant iteration behind niche trends, highlighting how these elements work together to drive success in the online retail market.

01/27/2026 Logistics Industry Insights
Read More
Hama Beads Tap Into Billiondollar Stressrelief Market

Hama Beads Tap Into Billiondollar Stressrelief Market

Perler beads have transitioned from a niche toy to a Gen Z stress-relief favorite, offering low barriers to entry and high feedback. Social media platforms fueled its popularity, leading to surging sales on e-commerce platforms and growing interest in offline experiences. Celebrity endorsements, IP collaborations, and nostalgia trends further boosted its growth. Low costs, design innovation, and production upgrades support this billion-dollar market, with high-premium potential in overseas markets. The rise of Perler beads reflects the stress-relief economy, indicating the commercial potential of niche markets.

01/06/2026 Logistics Industry Insights
Read More
Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

11/19/2024 Logistics Industry Insights
Read More
Official Media and Influencers Drive Brand Globalization Success

Official Media and Influencers Drive Brand Globalization Success

This paper explores how startup brands can leverage a combination of official social media channels and influencer marketing to launch brand communication cost-effectively and efficiently, enhance brand awareness and influence, and achieve brand globalization. The article delves into the importance of brand building, effective communication strategies, and provides actionable recommendations for businesses based on real-world case studies. It focuses on using social media and influencer collaborations to achieve impactful and affordable brand promotion in international markets, especially for new brands with limited resources.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Leverage Tacos to Boost Brand Growth

Amazon Sellers Leverage Tacos to Boost Brand Growth

This article delves into the significance of TACoS (Total Advertising Cost of Sales) on Amazon, emphasizing its strategic importance as a metric for measuring the relationship between advertising spend and overall sales for long-term brand growth. By analyzing TACoS trends, it provides sellers with practical advice on optimizing advertising strategies and enhancing brand value, ultimately helping brands achieve sustainable growth in the Amazon marketplace. Understanding and managing TACoS is crucial for efficient ad spending and maximizing return on investment, leading to improved profitability and brand recognition.

01/04/2026 Logistics Industry Insights
Read More
Amazon Brand Registry Shortterm Fix or Longterm Strategy

Amazon Brand Registry Shortterm Fix or Longterm Strategy

Amazon's Brand Registry Exemption is a temporary solution to address sellers' difficulties in listing products before Brand Registry approval. This article analyzes its advantages and limitations, providing a detailed application guide and important considerations. It emphasizes that Brand Registry Exemption is only a temporary measure, and registering a trademark and completing Brand Registry is the long-term solution to obtain comprehensive brand protection and competitive advantages on Amazon. It's crucial for building a sustainable brand presence.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
Read More
Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
Read More