Niche Freight Forwarders Thrive in Specialized Markets
According to Brandon Fried, Executive Director of the Airforwarders Association, the freight forwarding industry's entry barriers aren't insurmountable. Focusing on niche markets, providing value-added services, and building strong customer relationships are key for small freight forwarders to thrive. While Damco's expansion indicates industry consolidation, a small and specialized strategy still offers opportunities for growth. These strategies allow smaller companies to compete effectively against larger competitors by offering specialized expertise and personalized service within specific market segments.
