Bytedances Ocean Engine Boosts Ecommerce Branding

Bytedances Ocean Engine Boosts Ecommerce Branding

This article deeply analyzes the underlying logic of brand e-commerce using Ocean Engine Data Platform for seeding marketing on the Douyin platform. It explores how to accumulate audience assets through collaboration with Star Map influencers and content boosting. Then, it leverages the Data Platform for precise targeting and continuous optimization, ultimately achieving a unified marketing goal of branding and sales. The article emphasizes the importance of audience asset quality and the critical role of refined operations in a highly competitive environment.

01/16/2026 Logistics Industry Insights
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Global Shipping Guide Cargo Release and Risk Management

Global Shipping Guide Cargo Release and Risk Management

This paper delves into four common methods of cargo release in international ocean freight: Telex Release, Ocean Bill of Lading, Sea Waybill, and Destination Release. It compares and analyzes their advantages, disadvantages, applicable scenarios, and risk levels. The study emphasizes that when selecting a release method, factors such as the trust level between buyer and seller, payment status, cargo value, and time constraints must be comprehensively considered. The goal is to achieve a balance between risk control and efficiency improvement in international logistics operations.

02/05/2024 Logistics Encyclopedia
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Maritime Exporters Adopt Efficient Container Handling Practices

Maritime Exporters Adopt Efficient Container Handling Practices

This article provides a detailed analysis of three key stages in ocean freight exports: container pick-up, loading, and return. It covers specific operating procedures, critical points to consider, and associated costs. Understanding this knowledge helps improve the efficiency and safety of cargo transportation, offering practical operational guidance for exporters.

09/16/2025 Logistics Encyclopedia
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Guide to US Inland Point Intermodal Shipping for Freight Forwarders

Guide to US Inland Point Intermodal Shipping for Freight Forwarders

This article provides an in-depth analysis of US ocean freight IPI (Inland Point Intermodal), explaining its definition, characteristics, differences from other modes of transport, operational practices, and future development trends. It aims to help freight forwarding companies better understand IPI, optimize US shipping solutions, mitigate risks, and enhance competitiveness. The paper explores the nuances of IPI, highlighting its role in efficient and cost-effective inland transportation from US ports, crucial for businesses engaged in international trade.

09/26/2025 Logistics Encyclopedia
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Overview Of Air Freight Costs From Zhengzhou To Riyadh

Overview Of Air Freight Costs From Zhengzhou To Riyadh

This article provides an overview of the costs and flight arrangements for air transport from Zhengzhou to Riyadh. It details the flight information and cost breakdown for general cargo air freight services offered by Turkish Airlines. It is important to note that although certain fees are included in the quotation, additional charges such as customs clearance, documentation, and handling fees are to be paid separately.

07/22/2025 Logistics
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Explaining Shipping Container Release in Global Freight

Explaining Shipping Container Release in Global Freight

This article explains the concepts of "Space Release" and "Container Release" in international freight forwarding. It clarifies the differences and connections between them in terms of definition, prerequisites, results, and subsequent operations. The aim is to help readers clearly understand the ocean freight process, avoid operational confusion, and ensure the smooth shipment of goods. It details the nuances involved in securing space on a vessel and obtaining the physical container, highlighting the importance of understanding these steps for efficient international shipping.

09/26/2025 Logistics Encyclopedia
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Global Ecommerce Surges During Peak Trade Seasons

Global Ecommerce Surges During Peak Trade Seasons

The international trade peak season primarily occurs from May to December, with ocean freight, express delivery, air freight, and dedicated line logistics each having their strengths. Peak seasons in Europe and the US are concentrated in summer and the holiday season, while emerging markets see peaks in winter. Unexpected events can influence peak season trends, and the off-season is ideal for transporting bulk goods. Cross-border e-commerce sellers should flexibly adjust their inventory and logistics strategies to seize business opportunities.

11/03/2025 Logistics
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Full Analysis: Background, Significance, and Charging Standards of LSS Low Sulfur Surcharge

Full Analysis: Background, Significance, and Charging Standards of LSS Low Sulfur Surcharge

The LSS (Low Sulfur Surcharge) was introduced in 2015 due to international environmental regulations mandating vessels to reduce emissions in specific areas. The increased cost of using low sulfur fuel has led shipping companies to implement this new fee. Different freight forwarders may quote LSS fees differently, so shippers should clarify this when requesting quotes. Additionally, the LSS surcharge is generally considered part of the ocean freight costs, with varying responsibilities for shippers depending on the terms of the contract.

07/21/2025 Logistics
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Uschina Tariff Relief Sparks Export Surge

Uschina Tariff Relief Sparks Export Surge

Tariff reductions between the US and China in 2025 present opportunities for foreign trade, but soaring ocean freight rates pose a significant challenge. This paper analyzes the reasons behind the freight rate hikes and provides strategic recommendations for foreign trade enterprises to cope with the difficulties. These recommendations include optimizing logistics strategies, implementing cost control and effective customer communication, and establishing long-term planning. By adopting these strategies, businesses can seize opportunities, mitigate risks, and navigate the current challenging environment.

01/04/2026 Logistics Industry Insights
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Transpacific Shipping Rates Drop but Stay Above 2022 Levels

Transpacific Shipping Rates Drop but Stay Above 2022 Levels

Although the trans-Pacific ocean freight container rates are on a downward trend, they remain approximately $1,000/FEU higher compared to the same period last year. The calm period after the Spring Festival has led to a price decline, and it is expected that as service models return to normal, contract rates will decrease.

02/27/2025 Logistics
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