Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon Unveils Anticounterfeiting Strategy to Protect Brands

Amazon offers brand sellers three anti-counterfeiting tools: Brand Registry, Project Zero, and Transparency Program. These initiatives aim to protect intellectual property, combat counterfeit products, and enhance brand image. Brand Registry serves as the foundation, Project Zero proactively removes counterfeits, and the Transparency Program allows consumers to verify authenticity. The combination of these three programs helps brands succeed in the e-commerce marketplace by mitigating the risks associated with counterfeit goods and fostering consumer trust.

12/29/2025 Logistics Industry Insights
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Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazon introduced the "Account Health Assurance Program," promising high Account Health Rating sellers who cooperate in resolving issues will be exempt from account suspension. However, strict conditions and the final interpretation rights held by Amazon make small and medium-sized sellers hesitant about this program. Compliance operation and improving their own strength are the fundamental guarantees for sellers' long-term development on Amazon. The program's benefits are limited, and sellers should focus on building sustainable businesses.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Face Rising Account Hacks Ahead of Peak Season

Amazon Sellers Face Rising Account Hacks Ahead of Peak Season

As Amazon's peak season approaches, sellers must be vigilant about account security. This article highlights recent Amazon seller account hijacking incidents, analyzes potential risks, and provides practical account security tips. These include enabling two-factor authentication, setting sub-account permissions, carefully selecting VPS providers, and raising security awareness. The aim is to help sellers strengthen their security defenses and avoid losses during the busy season. By implementing these measures, sellers can minimize the risk of account compromise and ensure a smoother, more secure selling experience.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Threat of Product Hijacking

Amazon Sellers Face Rising Threat of Product Hijacking

This article delves into the issue of FBA hijacking on Amazon, analyzing its negative impact on cross-border e-commerce sellers. It provides a range of practical strategies to combat hijacking, including communication and warnings, listing modifications, reporting infringement, and trademark registration. Furthermore, it emphasizes the importance of preventative measures, suggesting sellers mitigate the risk of hijacking by creating unique products, applying for patents, and regularly checking their listings. These strategies aim to protect their brand and e-commerce interests on the Amazon platform.

01/23/2026 Logistics Encyclopedia
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EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

Google is enforcing its EU user consent policy, limiting ads for those without Consent Mode v2. Deployment and optimization are necessary to achieve compliance and improve advertising performance. Implementing Consent Mode v2 ensures adherence to EU regulations and allows for continued data collection and personalized advertising while respecting user privacy choices. Failure to comply can result in significant limitations on advertising reach and effectiveness within the European Union. Prioritize implementation to maintain optimal campaign performance.

01/27/2026 Logistics Industry Insights
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Kuehnenagel Adds Boeing 7478F to Lige Airport Fleet

Kuehnenagel Adds Boeing 7478F to Lige Airport Fleet

DHL has deployed a new Boeing 747-8F freighter at Liège Airport in Belgium, actively expanding its air cargo business. This collaboration closely aligns with Atlas Air and signifies a deepening of DHL's commitment to efficient logistics services, expected to significantly enhance customer experience and service quality.

08/04/2025 Logistics
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Guangzhou Airport Ranks Ninth Globally in Cargo Traffic

Guangzhou Airport Ranks Ninth Globally in Cargo Traffic

In 2024, Guangzhou Baiyun International Air Cargo Airport's cargo and mail throughput surpassed 2.38 million tons, ranking ninth globally. The airport launched 18 new international routes and built an efficient logistics network, attracting numerous global logistics giants to settle in. The future looks promising.

08/04/2025 Logistics
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Break Bulk Cargo Key to Global Shipping Efficiency

Break Bulk Cargo Key to Global Shipping Efficiency

Breakbulk cargo refers to goods that cannot be transported in standard containers and are typically shipped individually. Unlike bulk cargo, breakbulk cargo requires greater equipment and labor resources, making the transportation process more complex. Understanding its transport characteristics can help optimize logistics management and enhance a company's competitiveness.

08/05/2025 Logistics Encyclopedia
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