Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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Freight Forwarding Guide Highlights Cost Savings and Pitfalls

Freight Forwarding Guide Highlights Cost Savings and Pitfalls

Based on the author's experience in freight forwarding, this article delves into various costs associated with consolidation, including drop-off fees, pre-entry port fees, Brazilian THC, and surcharges from shipping companies. It provides practical operational advice and tips to avoid common pitfalls in key areas such as customs declaration, cargo entry inquiry, dangerous goods identification, and MBL/HBL telex release. The aim is to help readers effectively control consolidation costs, improve efficiency, and ensure cargo safety throughout the shipping process.

08/21/2025 Logistics Encyclopedia
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Guide to Avoiding Costly CBM Mistakes in Global Shipping

Guide to Avoiding Costly CBM Mistakes in Global Shipping

This article delves into the meaning of CBM in international logistics and the billing rules for LCL (Less than Container Load) shipping, revealing potential pitfalls in CBM-based quotations. By comparing CBM with more precise billing methods like RT (Revenue Ton) and W/M (Weight/Measurement), it provides practical advice for reducing logistics costs and helping shippers effectively control international transportation expenses. The article aims to empower shippers to understand the nuances of CBM and optimize their shipping strategies for cost efficiency.

09/26/2025 Logistics Encyclopedia
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Global Maritime Trade Faces Challenges Amid Shifting Dynamics

Global Maritime Trade Faces Challenges Amid Shifting Dynamics

International shipping, the cornerstone of global trade, is undergoing profound changes driven by Asian trade, tightening environmental constraints, and accelerating digital penetration. Over the next decade, the shipping industry will compete on three dimensions: efficiency, green practices, and resilience. Companies need to actively address these challenges to seize the opportunities. The industry's future hinges on adapting to these evolving dynamics and embracing sustainable and technologically advanced solutions to maintain competitiveness and contribute to a more environmentally responsible global trade network.

11/03/2025 Logistics Industry Insights
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Douyin Merchants Gain As Pinduoduo Eases Order Limits

Douyin Merchants Gain As Pinduoduo Eases Order Limits

Good news for Douyin store merchants! Pinduoduo has relaxed restrictions on order placement, allowing a single account to place multiple orders. Merchants can choose manual order placement or collaborate with suppliers for bulk order processing and shipping, improving efficiency. This article provides two practical shipping solutions to help merchants respond flexibly and achieve sales growth. It covers strategies for managing different order volumes and choosing the most suitable approach, ultimately empowering merchants to optimize their fulfillment process and boost their performance.

01/04/2026 Logistics
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Amazon Struggles to Balance Fulfillment Costs and Efficiency

Amazon Struggles to Balance Fulfillment Costs and Efficiency

This paper delves into Amazon's inventory placement mechanism, revealing the logic and reasons behind it. It provides a series of actionable solutions to avoid split shipments, including inventory placement service, new shipment plan, standardized product packaging, optimized shipping settings, modified shipping address, and AGL locked storage. These strategies aim to help sellers overcome inventory placement challenges, optimize logistics strategies, and improve operational efficiency within the Amazon FBA framework. By implementing these solutions, sellers can streamline their fulfillment processes and reduce associated costs.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Opt for Full Container Load Shipping to Cut Costs

Amazon Sellers Opt for Full Container Load Shipping to Cut Costs

This article provides a detailed analysis of how to ship full pallet loads directly from China to Amazon FBA warehouses in 2022. It explores the advantages and disadvantages of FBA pallet shipping, cost calculation methods, and operational procedures. A hybrid strategy is also presented to help sellers optimize their logistics strategies, improve operational efficiency, reduce costs, and gain a competitive edge in the market. The guide aims to empower sellers with the knowledge needed to make informed decisions about their FBA shipping methods.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Gain Logistics Flexibility with Flexport LTLFTL

Amazon Sellers Gain Logistics Flexibility with Flexport LTLFTL

This article provides a detailed guide for Amazon sellers on setting up Flexport's Less-Than-Truckload (LTL) and Full-Truckload (FTL) freight services within their Seller Central account. It covers selecting the shipping method, completing packaging information, and downloading labels. The article emphasizes the importance of accurate information, timely communication, and standardized procedures to help sellers optimize their logistics processes and reduce transportation costs. Following these steps can streamline the shipping process and improve overall efficiency for Amazon sellers utilizing Flexport.

01/20/2026 Logistics Encyclopedia
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DHL Introduces Fixed Monthly Fees for Ecommerce Sellers

DHL Introduces Fixed Monthly Fees for Ecommerce Sellers

Starting July 2025, DHL will implement a monthly fixed fee for e-commerce sellers to help reduce average package costs and optimize the logistics experience. The fee will range from €7.95 to €119.95, aiming to enhance sellers' shipping efficiency and drive business growth.

06/05/2025 Logistics
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