Otas Adapt to Growing Demand for Sustainable Offgrid Travel
Driven by the increasing demand for sustainable and off-grid travel, OTAs face significant transformation opportunities. This paper analyzes two major trends in the 2023 tourism industry and explores how OTAs can embrace the future of sustainable travel and enhance their competitiveness. Strategies include increasing information transparency, focusing on niche markets, and committing to carbon neutrality. By adopting these approaches, OTAs can cater to the evolving needs of eco-conscious travelers and position themselves as leaders in the sustainable tourism sector.









