Fedex Freight Spins Off As Smith and Martin Take Helm

Fedex Freight Spins Off As Smith and Martin Take Helm

FedEx plans to spin off its less-than-truckload (LTL) freight subsidiary, FedEx Freight, in 2026, appointing John A. Smith as President and CEO and R. Brad Martin as Chairman of the Board. This move aims to unlock shareholder value and enhance the operational efficiency and strategic focus of both companies. Analysts believe that an independent FedEx Freight will face cost structure adjustments, but also has the potential for growth due to its market position and priority services.

01/20/2026 Logistics
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Amazon Sellers Use Youtube to Drive Traffic

Amazon Sellers Use Youtube to Drive Traffic

This article delves into how Amazon sellers can leverage YouTube for content marketing and drive off-site traffic. It details key aspects such as content strategy, video optimization, monetization models, and risk mitigation. Through case study analysis, the article provides a practical guide to YouTube traffic generation for Amazon sellers, offering actionable strategies for implementation.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with External Traffic Lightning Deals

Amazon Sellers Boost Sales with External Traffic Lightning Deals

Struggling with low traffic on your Amazon store? This article reveals how to leverage off-Amazon traffic in conjunction with Lightning Deals to achieve explosive sales growth. Say goodbye to high-cost, low-return influencer marketing and master the secrets to generating massive orders. Learn how to double your Amazon store's orders by strategically combining external traffic sources with compelling deals, resulting in a significant boost in sales and overall performance.

01/22/2026 Logistics Encyclopedia
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Ebay Sellers Gain Traffic with Proven Growth Strategies

Ebay Sellers Gain Traffic with Proven Growth Strategies

This article provides a comprehensive store optimization and promotion strategy for new eBay sellers. It covers aspects such as store design, utilizing official eBay tools, detail optimization, keyword optimization, off-site traffic generation, and advertising. The goal is to help sellers increase store visibility, boost order volume, and ultimately achieve profitability. It offers practical tips and actionable advice to improve store performance and attract more potential customers on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Use Competitor Traffic Analysis to Boost Sales

Amazon Sellers Use Competitor Traffic Analysis to Boost Sales

This article delves into analyzing Amazon competitor traffic sources, ranging from on-site keywords and advertising analysis to off-site social media and search engine exploration. It provides systematic analysis methods and practical techniques to help sellers accurately pinpoint traffic secrets, expand traffic boundaries, optimize operational strategies, and achieve sales growth and a competitive advantage. The analysis covers how to identify where competitors are getting their traffic and how to leverage that information to improve your own Amazon sales performance.

01/05/2026 Logistics Encyclopedia
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Solar Eclipse to Disrupt Trucking with Heavy Traffic

Solar Eclipse to Disrupt Trucking with Heavy Traffic

An upcoming solar eclipse is expected to cause significant traffic congestion, severely impacting the trucking industry. States have implemented measures to restrict truck traffic. Trucking operators should plan ahead, consider off-peak transportation, flexibly adjust delivery times, and maintain communication with customers to mitigate potential delays and losses. Proactive planning and communication are crucial to navigating the challenges posed by the eclipse-related traffic disruptions and minimizing the impact on supply chains.

01/29/2026 Logistics Industry Insights
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Amazon Sellers Optimize Operations to Boost Traffic

Amazon Sellers Optimize Operations to Boost Traffic

This article delves into the traffic sources for Amazon cross-border e-commerce, encompassing on-site keyword searches, PPC advertising, related traffic, and off-site social media and content marketing. It emphasizes the importance of a traffic-centric approach, focusing on conversion, retention, and dissemination after traffic acquisition. Furthermore, the article highlights that data-driven, precise operation is crucial for enhancing Amazon store performance. This includes analyzing key metrics and making informed decisions to optimize listings, campaigns, and customer engagement for improved sales and profitability.

12/31/2025 Logistics Encyclopedia
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CSCMP Annual Conference Kicks Off in Atlanta for Supply Chain Leaders

CSCMP Annual Conference Kicks Off in Atlanta for Supply Chain Leaders

This article serves as a guide and provides valuable insights for supply chain professionals attending the CSCMP EDGE Annual Conference. It covers conference highlights, pre-conference preparation, value proposition, and venue information. The aim is to help attendees maximize conference resources, enhance professional skills, and expand their network, creating more opportunities for personal and corporate growth. It offers practical advice on how to navigate the conference effectively and gain the most benefit from the sessions, networking events, and exhibitor showcases.

01/20/2026 Logistics Industry Insights
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XPO Logistics Spins Off GXO to Capitalize on Supply Chain Growth

XPO Logistics Spins Off GXO to Capitalize on Supply Chain Growth

XPO Logistics announced the spin-off of its logistics business, with GXO Logistics set to become an independent publicly traded company, expected to be completed in the third quarter. GXO will be the world's second-largest contract logistics provider, focusing on e-commerce, automation, and supply chain outsourcing. Strong performance growth is projected for 2022. The company is customer-centric and offers global, technology-driven logistics services, promising a bright future. GXO aims to capitalize on the growing demand for outsourced logistics solutions.

01/27/2026 Logistics
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Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
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