Ebay Sellers Boost Sales with Offplatform Promotions

Ebay Sellers Boost Sales with Offplatform Promotions

This article delves into the necessity of off-eBay promotion, providing a detailed analysis of popular channels such as Facebook and Google Ads, and offering eBay advertising cost calculation formulas and setup tips. It aims to help sellers effectively expand their market reach, enhance brand influence, and ultimately achieve sales growth. The strategies discussed focus on driving external traffic to eBay listings and optimizing advertising campaigns for maximum return on investment.

12/31/2025 Logistics Encyclopedia
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Amazon Prime Day Sales Strategies for Retailers

Amazon Prime Day Sales Strategies for Retailers

This article provides an in-depth analysis of refined operational strategies for Amazon Prime Day, covering key aspects such as keyword ranking optimization, discount settings, advertising budget allocation, keyword matrix construction, review maintenance, and off-site traffic generation. It aims to help sellers prepare thoroughly, seize Prime Day opportunities, and achieve significant sales growth. The strategies discussed are designed to maximize visibility and conversion rates during the peak shopping event.

02/04/2026 Logistics Industry Insights
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Global Exporters Urged to Master Shipping Cutoff Times

Global Exporters Urged to Master Shipping Cutoff Times

This article provides an in-depth analysis of three key deadlines in international shipping: cut-off time for Shipping Instructions (SI), customs clearance cut-off, and container yard (CY) cut-off. The SI cut-off is the deadline for submitting cargo manifest information. The customs cut-off is the deadline for completing customs clearance and release. The CY cut-off is the final time for containers to enter the terminal yard. The article details the significance, precautions, and strategies for each stage, aiming to help shippers and freight forwarders understand the shipping process, avoid delays, and prevent additional costs.

02/03/2026 Logistics Encyclopedia
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International Cargo Flight from Lanzhou to Dubai Successfully Takes Off, Boosting the Belt and Road Initiative

International Cargo Flight from Lanzhou to Dubai Successfully Takes Off, Boosting the Belt and Road Initiative

The successful inaugural flight of the Lanzhou-Dubai international freight charter on June 8, 2023, marks the significant role of Lanzhou New Area's comprehensive bonded zone in implementing the Belt and Road Initiative. This route enhances logistics, financial, and information exchanges between Gansu and West Asian countries, increasing trade convenience and attracting more businesses.

06/08/2023 Logistics
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Solo Entrepreneurs Succeed on Amazon With Key Skills

Solo Entrepreneurs Succeed on Amazon With Key Skills

To succeed as an individual seller on Amazon, you need solid backend operations skills, accurate product selection, meticulous Listing optimization, efficient advertising optimization, reasonable logistics control, effective off-site traffic generation, cautious risk management, continuous proactive learning, good network support, and sufficient cash flow. Furthermore, the ability to withstand risks is crucial to stand out in the highly competitive market. Mastering these aspects will significantly increase the chances of success for independent Amazon sellers.

01/06/2026 Logistics Encyclopedia
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Amazon Discloses Listing Views to Sellers

Amazon Discloses Listing Views to Sellers

Amazon's new feature displaying views on Listing detail pages may intensify sales polarization and internal competition. Sellers should refocus on product quality, optimize Listing quality, refine operations, expand off-Amazon traffic sources, and adhere to compliance standards. By adapting to market changes and prioritizing these aspects, sellers can achieve sustainable growth and navigate the evolving Amazon landscape effectively. Focusing on product value and comprehensive strategies will be crucial for success in this increasingly competitive environment.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Share Top Strategies for Product Success

Amazon Sellers Share Top Strategies for Product Success

This article delves into seven key strategies for Amazon product selection, including setting selection criteria, choosing familiar categories, analyzing keyword traffic, leveraging trend reports, conducting off-site searches, observing other platforms, and tracking best-selling categories. It emphasizes that product selection requires long-term observation and adjustments to adapt to market changes and improve e-commerce efficiency. Continuous monitoring and adaptation are crucial for identifying potential bestsellers and maximizing profitability within the competitive Amazon marketplace.

12/29/2025 Logistics Encyclopedia
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Freight Forwarders Guide to Cutoff and Sailing Times

Freight Forwarders Guide to Cutoff and Sailing Times

This article provides an in-depth analysis of the freight forwarding term "Several Cut-offs and Openings," detailing the meanings and operational key points of various "cut-offs," including Customs Clearance Cut-off, AMS/ACI/ENS Cut-off, Documentation Cut-off, Cargo Cut-off, and ISF Filing. It aims to help foreign trade practitioners understand critical time nodes, avoid potential risks, and ensure smooth cargo transportation. The article clarifies the significance of each cut-off time in the international shipping process, enabling better planning and execution of shipments.

09/26/2025 Logistics Encyclopedia
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Experts Highlight Four Key SEO Strategies for Website Growth

Experts Highlight Four Key SEO Strategies for Website Growth

This article delves into the four core types of SEO: on-page SEO, off-page SEO, technical SEO, and local SEO. It also introduces other optimization methods such as image SEO, video SEO, e-commerce SEO, and mobile SEO. Through content audits, technical audits, and backlink analysis, it helps readers diagnose website SEO needs and develop precise optimization strategies, ultimately achieving sustained website traffic growth. The article provides a comprehensive overview of SEO techniques and diagnostic methods.

01/06/2026 Logistics Encyclopedia
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Amazon Expands Seller Support with New Features Bonuses

Amazon Expands Seller Support with New Features Bonuses

Amazon is testing a product detail page optimization initiative, combined with a Brand Referral Bonus, to encourage sellers to improve their pages and drive external traffic. This aims to increase sales and reduce referral fees. By optimizing product listings and promoting them off-Amazon, sellers can potentially earn a bonus on sales generated through their attribution links. This program incentivizes sellers to actively promote their products and improve their overall marketing strategy, ultimately benefiting both the seller and Amazon.

12/30/2025 Logistics Industry Insights
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