Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
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How To Accurately Master Product Inventory And Turnover Days

How To Accurately Master Product Inventory And Turnover Days

This article explores the importance of product inventory and turnover days, along with management strategies, emphasizing the need to focus on inventory during off-peak seasons. Analyzing inventory structure, conducting historical comparisons, and enhancing communication with stores are essential for optimizing inventory management and improving sales performance.

07/23/2025 Logistics
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Powell Point Airport Emerges As Bahamas Hidden Gem

Powell Point Airport Emerges As Bahamas Hidden Gem

Powell Point Airport (PPO) was once a significant site for aviation activities in the Bahamas but is now closed, becoming a historical relic. Despite the absence of real-time weather and flight notifications, Powell Point continues to attract adventurers with its natural beauty.

08/08/2025 Airport Codes
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Global Container Shipping Faces Persistent Challenges

Global Container Shipping Faces Persistent Challenges

Shanghai Fanstar Logistics shares common problems and solutions in container operations, covering aspects like container shortages, vessel name changes, empty container inspections, cost structure, weight control, customs clearance, re-allocation processes, handling of over-height cargo, and container drop-off. This information helps businesses mitigate risks and improve logistics efficiency.

08/23/2025 Logistics Encyclopedia
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