Amazon Sellers Use Offplatform Traffic to Improve Rankings

Amazon Sellers Use Offplatform Traffic to Improve Rankings

This article delves into how new Amazon products can rapidly improve their organic keyword ranking to the top three pages through off-Amazon traffic. It details the strategies, steps, and precautions for off-Amazon promotion, emphasizing the importance of stable traffic, conversion rate optimization, ranking control, and price advantages. The aim is to help sellers overcome traffic bottlenecks and create best-selling products. The article provides practical guidance on leveraging external sources to boost visibility and drive sales on Amazon.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
Read More
Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Guangdong Zhongchong's "Ketascade" pet nutritional products were subjected to trademark infringement through "scratch-off code sales." The company successfully defended its rights through legal channels. This case highlights the harm that "scratch-off code" chaos poses to brands and consumers. It provides a reference for brand protection in the pet nutritional product industry, emphasizing the importance of strengthening intellectual property protection, establishing a comprehensive traceability system, and actively defending rights. The aim is to build a healthy and orderly market environment.

01/23/2026 Logistics Industry Insights
Read More
Fedex Freight Names Smith and Martin to Lead LTL Spinoff

Fedex Freight Names Smith and Martin to Lead LTL Spinoff

FedEx Freight is slated to be spun off in June 2026, with Smith appointed as CEO and Martin as Chairman. The spin-off aims to improve efficiency and unlock value for shareholders. However, the newly independent company will likely face challenges related to operational costs and the transition process. The separation is intended to allow FedEx Freight to operate more nimbly and focus on its core less-than-truckload business, but careful management will be crucial to ensure a smooth and successful transition.

01/20/2026 Logistics Industry Insights
Read More
Global Air Freight Faces Delays from Customs Cutoff Times

Global Air Freight Faces Delays from Customs Cutoff Times

This article provides an in-depth analysis of the differences between cut-off time and customs clearance cut-off time in international air freight. It clarifies their target audience, operational purposes, chronological order, and the consequences of delays. Furthermore, it elaborates on the obligations of different responsible parties. Understanding these crucial time-sensitive nodes helps prevent cargo delays and ensures the smooth operation of international air freight. Mastering these key timelines is crucial for avoiding delays and ensuring successful international air transport.

01/29/2026 Logistics Encyclopedia
Read More
Guide to Costsaving Ocean Bill of Lading Amendments

Guide to Costsaving Ocean Bill of Lading Amendments

This article provides a detailed interpretation of the process, costs, and precautions for amending ocean bills of lading. It offers practical guidance for different scenarios, such as before/after the cut-off date and original/telex release, helping you efficiently handle B/L information errors and avoid extra costs and customs clearance delays. Key takeaways: Free amendment before the cut-off date, ensure all changes are made at once, insure returned original B/Ls, and strictly match L/C settlement requirements.

02/06/2026 Document Interpretation
Read More
Fedex Acquires Polands Opek to Boost Eastern Europe Presence

Fedex Acquires Polands Opek to Boost Eastern Europe Presence

FedEx acquired Polish express delivery company Opek to enhance its service capabilities in Poland and Eastern Europe. This acquisition will allow FedEx to leverage Opek's well-established domestic network, improve service levels, and expand its European footprint, thereby achieving profitable growth. This acquisition is a significant step in FedEx's strategic layout in the European market, indicating its continued growth and innovation globally.

01/28/2026 Logistics
Read More
Shopee Sellers Key Tips for Southeast Asia Store Locations

Shopee Sellers Key Tips for Southeast Asia Store Locations

This article provides a detailed site selection guide for new Shopee sellers, covering key factors such as user base, competitive landscape, customs, and economic development. Through comprehensive analysis, it helps sellers accurately position themselves and choose the site that best suits their products and operational capabilities, ultimately achieving success on the Shopee platform. The guide aims to empower beginners to make informed decisions and optimize their chances of thriving in the competitive e-commerce environment.

12/30/2025 Logistics Encyclopedia
Read More
Fedex Freight Presidents Early Retirement Sparks Spinoff Concerns

Fedex Freight Presidents Early Retirement Sparks Spinoff Concerns

The early retirement of FedEx Freight CEO Lance Moll adds uncertainty to the upcoming company spin-off. John Smith will temporarily take over, leaving leadership unresolved. This analysis explores the spin-off's impact on industry competition, operational efficiency, and technological innovation. Strategic recommendations are offered, forecasting future trends in less-than-truckload (LTL) transportation. The spin-off presents both challenges and opportunities, emphasizing the importance of a clear strategy for success. The future of FedEx Freight and the LTL market hinges on navigating this transition effectively.

11/03/2025 Logistics
Read More
Guide to SEO for Independent Websites

Guide to SEO for Independent Websites

This article provides an in-depth analysis of the two core pillars of independent website SEO: On-Page and Off-Page optimization. Starting with fundamental SEO concepts, it elaborates on On-Page techniques such as keywords, content, and website structure. It also covers Off-Page strategies like backlinks, social media, and brand image. Furthermore, the article explores SEO strategy development, new technology applications, and the overall importance of SEO, aiming to provide readers with a comprehensive guide to optimizing their independent websites for search engines.

01/06/2026 Logistics Encyclopedia
Read More