Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Chinese Ecommerce Firm Recovers Millions in Frozen Funds

Chinese Ecommerce Firm Recovers Millions in Frozen Funds

A Shenzhen-based cross-border e-commerce company faced malicious intellectual property litigation in the United States, resulting in the freezing of its store funds. Leveraging a comprehensive IP strategy and proactive legal defense, the company ultimately won the lawsuit and successfully unfroze millions of dollars. This case provides valuable experience for other cross-border e-commerce sellers on how to deal with malicious litigation, emphasizing the importance of intellectual property protection and compliant operations. It highlights the need for a robust IP portfolio and a proactive approach to defend against unfounded claims.

12/30/2025 Logistics Industry Insights
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Freight Market Faces September Volatility As Rates Climb

Freight Market Faces September Volatility As Rates Climb

The freight market in September presented a complex situation with declining transaction volume but slightly increased freight rates. The report indicates a decrease in transaction volume for dry van and refrigerated trucks, with a slight increase for flatbeds. Spot freight rates saw a small increase, while contract freight rates fluctuated. Analysts believe the rate increase is not demand-driven but due to freight imbalances and capacity changes, requiring vigilance regarding market risks. It's recommended to closely monitor market dynamics, optimize route planning, improve operational efficiency, flexibly adjust pricing strategies, and embrace change.

02/04/2026 Logistics Industry Insights
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Digital Transformation Fails to Ease Supply Chain Woes

Digital Transformation Fails to Ease Supply Chain Woes

A DHL report indicates that despite significant investments in supply chain technology, companies are not seeing optimal results. This is largely due to insufficient technology integration, a lack of data sharing, and the absence of a holistic strategic plan. To achieve true digital transformation and enhance efficiency and competitiveness, businesses need to focus on data strategy, system integration, talent development, and process optimization. Furthermore, a cautious approach to implementing emerging technologies is crucial. By addressing these key areas, companies can unlock the full potential of their supply chain investments.

02/04/2026 Logistics Industry Insights
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Trump Tariff Threat Could Raise US Import Costs in 2025

Trump Tariff Threat Could Raise US Import Costs in 2025

S&P Global Market Intelligence reports a surge of 8% in US imports in January 2025, with diverging performance between consumer and capital goods. This spike was driven by a confluence of factors including potential Trump administration tariff policies, port labor concerns, and the Lunar New Year. While January saw a significant increase, import growth is expected to slow in subsequent months, potentially leading to a 4.4% decrease for the full year. Businesses should closely monitor policy changes and adjust their strategies accordingly to navigate the evolving trade landscape.

02/04/2026 Logistics Industry Insights
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Xinjiang Tashkent Partner to Expand Chinese Firms in Central Asia

Xinjiang Tashkent Partner to Expand Chinese Firms in Central Asia

Xinjiang's Makit County and Akto County signed a friendly city cooperation agreement with Tashkent Region of Uzbekistan, aiming to provide a foothold for Chinese enterprises to expand into the Central Asian market. By building a cross-border service platform and establishing a two-way linkage mechanism, the agreement addresses challenges faced by companies going abroad and promotes long-term coordinated development between Xinjiang and Tashkent Region in industries, talent, and other fields. This collaboration facilitates smoother market access and strengthens economic ties between the two regions, fostering mutual growth and prosperity.

02/05/2026 Logistics Industry Insights
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Shopee Seller Registration Hurdles Local Store Guide

Shopee Seller Registration Hurdles Local Store Guide

This article delves into common issues encountered during Shopee registration review, providing solutions and unveiling the advantages and operational techniques of Shopee local stores. For sellers who repeatedly fail to register cross-border stores, a local store is a viable alternative to consider. It explores the reasons behind registration failures and offers practical advice on avoiding pitfalls. Understanding the benefits of a local store, such as lower shipping costs and faster delivery times, can significantly improve a seller's success on the Shopee platform. This guide helps navigate the complexities of Shopee's registration process.

02/05/2026 Logistics Encyclopedia
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Autohome Leverages Data to Adapt in Evolving Auto Industry

Autohome Leverages Data to Adapt in Evolving Auto Industry

Amidst a declining automotive market, Autohome achieved growth against the trend through strategic transformation, evolving from a vertical media outlet to a data-driven ecosystem platform. The core of this success lies in building an open content ecosystem, empowering To B businesses with data, and creating synergy with Ping An Group, ultimately forging a disruptive business model. This transformation allows Autohome to leverage its data assets and platform capabilities to offer comprehensive solutions and services to both consumers and industry partners, driving growth and innovation in the automotive ecosystem.

02/05/2026 Logistics Industry Insights
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Freight Forwarders Adopt Multicurrency Tools Amid Volatility

Freight Forwarders Adopt Multicurrency Tools Amid Volatility

Facing the erosion of freight forwarding companies' profits due to exchange rate fluctuations, intelligent multi-currency management has become a necessity. By building a real-time exchange rate hub, automated allocation engine, and transparent profit and loss analysis system, companies can effectively manage risks, improve efficiency, and achieve refined operations and profit growth. Embracing intelligence is key for freight forwarding companies to break through in a complex market environment. This approach allows for better control over financial exposure and ultimately contributes to a more sustainable and profitable business model.

02/05/2026 Logistics Industry Insights
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Hong Kong Becomes Major Parcel Hub for Cambodia Deliveries

Hong Kong Becomes Major Parcel Hub for Cambodia Deliveries

Hong Kong, as an international transshipment hub, offers efficient and convenient logistics solutions for China-Cambodia trade. Opting for Hong Kong transshipment provides geographical advantages, a mature logistics network, streamlined customs clearance, and a diverse selection of service providers. This article details the transshipment process, cost structure, and frequently asked questions, helping you easily embark on a new chapter in cross-border trade. It highlights the benefits of using Hong Kong as a strategic point for connecting goods between China and Cambodia, emphasizing its role in facilitating smoother and more cost-effective trade operations.

02/05/2026 Logistics
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