Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Ads Key Strategies for Bidding and ACOS Optimization

Amazon Ads Key Strategies for Bidding and ACOS Optimization

This article provides an in-depth analysis of scientific bidding strategy switching methods for Amazon Advertising. It offers personalized bidding strategy recommendations tailored to different product stages. By understanding the bidding mechanism, smooth transition strategies, and key considerations, sellers can effectively control ACOS, improve advertising performance, and boost product promotion. The guide aims to help sellers navigate the complexities of bidding and optimize their campaigns for maximum profitability.

01/04/2026 Logistics Encyclopedia
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Metas Advantage Shopping Campaigns Boost Black Friday Sales

Metas Advantage Shopping Campaigns Boost Black Friday Sales

Meta introduces A+SC Smart Shopping Ads, simplifying ad delivery and enhancing e-commerce marketing effectiveness through machine learning. This new solution streamlines the ad creation and optimization process. Additionally, A+AC ads are available to support app promotion and user acquisition. These advancements aim to provide advertisers with more efficient and effective tools for reaching their target audiences and driving conversions, especially during key shopping periods like Black Friday.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Strategic Promotions Guide

Ebay Sellers Gain Edge with Strategic Promotions Guide

This article details the registration process, participation tips, and operational strategies for eBay promotions. Sellers need to carefully understand the promotion rules, actively participate in registration, and develop effective operational strategies to stand out from the fierce competition and achieve performance growth. Key aspects include understanding eligibility criteria, optimizing product listings for visibility, utilizing promotional tools offered by eBay, and providing excellent customer service to maximize sales during the promotional period.

12/30/2025 Logistics Encyclopedia
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US Rail Freight Declines Amid Economic Slowdown

US Rail Freight Declines Amid Economic Slowdown

For the week ending September 20th, U.S. rail freight and intermodal traffic experienced a year-over-year decrease. Grain and metallic ores shipments increased, while coal, miscellaneous carloads, and nonmetallic minerals declined. Year-to-date, both freight and intermodal volumes remain positive. Recommendations include increased infrastructure investment, promotion of technological innovation, optimization of transportation structure, strengthened industry collaboration, and improved regulatory policies to bolster future growth and efficiency.

02/04/2026 Logistics
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Export Website Firms Boost Global Business Growth

Export Website Firms Boost Global Business Growth

This article provides an in-depth analysis of the organizational structure of foreign trade website building and promotion companies. It details the functions and roles of core departments, including market analysis and strategy planning, website construction, SEO and digital marketing, data analysis and optimization, and technical support. The aim is to offer professional guidance for businesses selecting suitable foreign trade partners, ultimately assisting them in successfully expanding into overseas markets.

01/26/2026 Logistics Encyclopedia
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Kickstarter Innovation Boon or Crowdfunding Risk

Kickstarter Innovation Boon or Crowdfunding Risk

This paper delves into the overseas crowdfunding platform Kickstarter, exploring its advantages and disadvantages. Through case study analysis, it provides strategies and practical advice for emerging brands seeking a market breakthrough abroad. It emphasizes the importance of preliminary preparation, marketing promotion, and platform operation. The aim is to help businesses successfully leverage Kickstarter for product validation and brand building, ultimately achieving their crowdfunding goals and expanding their global reach.

01/28/2026 Logistics Industry Insights
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Women Gain Ground in Supply Chain Leadership Amid Challenges

Women Gain Ground in Supply Chain Leadership Amid Challenges

Gartner research shows that women's representation in supply chain has risen to 41%, with executive positions reaching a record high of 26%. Diverse perspectives enhance decision-making and inspire more women to join the field. However, promotion bottlenecks persist. Breaking down stereotypes, providing flexible work arrangements, and establishing mentorship programs are crucial to creating an inclusive environment. These efforts will collectively empower women's advancement and success in the supply chain industry.

01/28/2026 Logistics Industry Insights
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CMA CGM to Impose Peak Season Surcharge on Chinakenya Shipping in 2025

CMA CGM to Impose Peak Season Surcharge on Chinakenya Shipping in 2025

CMA CGM Group announced that starting May 20, 2025, it will implement a peak season surcharge on the China-Kenya route. The surcharge will be $150 per TEU for the central and southern regions, and $200 per TEU for the northern region. This measure is aimed at addressing rising operating costs, prompting shippers to reasonably adjust their logistics costs and transportation plans.

05/16/2025 Logistics
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New Moka Port Emerges As Key Freight Hub on Indias West Coast

New Moka Port Emerges As Key Freight Hub on Indias West Coast

Since its takeover by the New Mocha Port Authority in 2022, New Mocha Port has emerged as a significant cargo hub on India's west coast. The port focuses on handling dry bulk, liquid bulk, and containerized cargo. In the future, efforts will be made to enhance service levels through infrastructure development and digital transformation, aiming to strengthen its global competitiveness.

08/05/2025 Port Encyclopedia
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